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Daniel Fisher on How Tienda Digital, Award-Winning Web Design & Mobile App Development Company is Navigating Through the Pandemic

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Daniel Fisher Tienda Digital

We talked to Daniel Fisher, Managing Director of Tienda Digital about web design and mobile app development and here is what he said about it.

Tell us about you, your career, how you founded Tienda Digital.

Daniel Fisher: I began my career as a Data Analyst at Blackburn Rovers Football Club before moving into the oil and gas industry as a Marketing Manager. Both roles gave me valuable skills and insight, but I knew I wanted to focus on helping businesses succeed online. So, I founded Tienda Digital, which initially specialized in website design. 

Since its inception, Tienda Digital has grown, and now, not only do we design websites, but we also develop mobile apps, augmented reality apps, and bespoke software. We specialize in providing tailored web-based solutions for businesses of all sizes across the UK.

How does Tienda Digital innovate? 

Daniel Fisher: Our goal is to help our clients create memorable experiences for their customers and streamline processes. We do this by developing better performing websites, mobile apps, and software. Our staff are trained to the highest level and use their skill and knowledge to provide notable, innovative solutions such as:

  • Implementing data-driven performance boosters to drive leads and decrease abandoned cart rates
  • Developing augmented reality apps to increase engagement between our clients and their customers
  • Using AI-driven chatbots to reduce the wait time for pending customer queries

How the coronavirus pandemic affects your business, and how are you coping?

Daniel Fisher: The main impact has been on our working environment. Before the pandemic, we were office-based. Since then, we have all had to adjust to working remotely. 

But because the pandemic changed the way people shop, more businesses than ever began moving into the digital marketplace. For us, this meant more companies to help thrive online. Because most of what we do is digital, we have been able to continue as usual. Fortunately for us, business operations are efficient, the organization has improved, and productivity remains high.

Did you have to make difficult choices, and what are the lessons learned?

Daniel Fisher: We worked hard to be resilient.

To make sure we wouldn’t have to lose any employees, we proactively sought out businesses we knew we could help succeed online during this time. This meant we had a steady flow of work coming in, which enabled us to hit our targets last year.

What specific tools, software, and management skills are you using to navigate this crisis?

Daniel Fisher: We use our internal CRM along with Trello to manage the business operations.

To touch base with the team and for regular meetings, we use Google Meet. Although it isn’t a like-for-like replacement to being in person, we have adjusted. These video calls are invaluable when it comes to keeping everyone engaged, connected, and involved.

Who are your competitors? And how do you plan to stay in the game?

Daniel Fisher: For us, we value accuracy, consistency, and clarity. For our clients, that means support from a reliable, flexible, and highly qualified team who delivers on time and budget. We earn trust through transparent communication.

When it comes to competitors, operating in this industry means there is a lot of competition. But, rather than adopting an “us versus them” attitude, we look for partnership opportunities.

Your final thoughts?

Daniel Fisher: Things don’t have to slow down – there are still a lot of opportunities out there. The main thing is making sure to get in front of those who need us. With a team that is happy and motivated, we will continue to grow and progress as a business. 

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Kossi Adzo is the editor and author of He is software engineer. Innovation, Businesses and companies are his passion. He filled several patents in IT & Communication technologies. He manages the technical operations at

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