INNOVATORS VS COVID 19
How Swiss VR/AR Agency Bandara is Staying Innovative
We talked to Daniel Gremli, co-founder of Bandara, the Swiss experts for VR and AR and here is what he said about it.
Tell us about you, your career, how you founded Bandara.
Daniel Gremli: I started Bandara together with my co-founders Urs Langenegger and Jonas Baer back in 2015. We met in Bali to discuss business ideas and very quickly gravitated towards virtual reality. At the time, the technology was starting to take off, and we wanted to help swiss companies make the most out of it. By the way: Since we had the idea for our VR company in Bali, we chose an Indonesian name: Bandara means airport in Indonesian. Because like an airport, VR takes you wherever you want to go. Minus the jet lag, of course.
How does Bandara innovate?
Daniel Gremli: In the field of VR and AR, technology moves really fast. We make sure to invest enough time to keep track of all important developments and to bring innovations to our clients when we see fit. As an example, recently, a web-based augmented reality made a big step ahead. This is why we used the technology for several projects in 2020. It’s a big improvement for our clients if, to experience AR, users don’t have to download an app first.
How the coronavirus pandemic affects your business, and how are you coping?
Daniel Gremli: At the beginning of the pandemic, some projects were canceled because they were tied to in-person events that were canceled. After a while, we started getting more and more requests for virtual fairs and virtual showrooms since companies were looking for new ways to present their products after fairs and events were canceled. Another field that has grown in the last couple of months is virtual reality training.
Did you have to make difficult choices, and what are the lessons learned?
Daniel Gremli: Fortunately, we were always very conservative with money and grew slowly but steadily. Thanks to this, we didn’t have to make difficult choices last year. So if there was a lesson to be learned, it was definitely to stay on this sustainable growth path.
What specific tools, software, and management skills are you using to navigate this crisis?
Daniel Gremli: Since we spent a lot of time in the home office recently, we had to make sure that the social aspect of being a team is not suffering. This is why every morning, we have a video call with the whole team to talk about our ongoing projects, but also about things that are not related to Bandara. And every once in a while, we have a virtual beer together.
Who are your competitors? And how do you plan to stay in the game?
Daniel Gremli: Some other companies in Switzerland (and beyond) do great work in AR and VR. We make sure to stay in the game by always being at the forefront of the technology and creating solutions that really add value for our clients, whether web-based AR, virtual fairs, or VR training.
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