We talked to Daniel Lo of GoGoChart about mobile app marketing and here is what he said about it.
First of all, how are you and your family doing in these COVID-19 times?
Daniel Lo: We’re doing great, thanks! We are just super thankful that all the GoGoChart family have been safe and healthy during these times. We’ve achieved new milestones and record-high revenue in the past thirteen months, so we’re feeling really blessed for all our successes despite the challenges of Covid.
Tell us about you, your career, how you founded GoGoChart.
Daniel Lo: It’s been a long journey – starting from having failed numerous startups to finally receiving so much success with GoGoChart has been a difficult road which I explore in my video “Feats of Failure.”
How does GoGoChart innovate?
Daniel Lo: As a startup, it’s in our DNA to always explore and cultivate new approaches in dealing with challenges our clients or even ourselves may face. We always encourage our team to think outside of the box and think about utilizing our databases and analytics for new uses.
We, as a company, are always striving to adopt or produce technology that we can use to optimize and empower other brands. That’s actually one of the reasons behind GoGoChart’s success. We were the first company in Hong Kong to delve into app store optimization and became the first Apple Search Ads certified company in Hong Kong. I think that first-mover advantage and mindset is very important in the technology sector as well as the agency/creative sector were offering unique / the latest advantages can help give you an edge up on the competition.
How the coronavirus pandemic affects your business, and how are you coping?
Daniel Lo: Because of the pandemic, there has been a huge surge in app usage. This has actually been beneficial for our business because more brands and app developers are looking to invest more in optimizing their apps and app store page. We’ve also always been prepared for any situations occurring like this. One of our key strategies is to possess a long runway which has certainly helped us during the beginning of the pandemic.
Overall I’ve been very pleased with how we’ve dealt with the pandemic. In fact, we won Gold for 2020’s Best Risk Management SME at the 2020 EDigest’s Best SME Awards.
Did you have to make difficult choices, and what are the lessons learned?
Daniel Lo: We had to halt all our travel plans and cancel 5 international trade shows in 2020. This was regrettably one of our most difficult challenges, and not only did we have to accept it, but pivot. During the journey in repositioning our business, we invested heavily in our online presence and host regular webinars, collaborating with industry leaders and partners, and built a really great quality community that is highly engaged with our partners and us.
We have learned that in downtimes, entrepreneurs have to take the initiative to act upon the situation so that others can react.
What specific tools, software, and management skills are you using to navigate this crisis?
Daniel Lo: As previously mentioned, having enough oxygen is imperative for any startup, and I think it really helped us during this period. I’m sure many startups who also possessed similar runways feel the same. Here in Hong Kong, working from home hasn’t been too prevalent due to the subdued Covid cases, so luckily, we haven’t had to deal with the managerial aspects there.
Who are your competitors? And how do you plan to stay in the game?
Daniel Lo: In terms of App Store Optimization, we don’t have a huge amount of competition in the APEC region since we established ourselves so quickly and made sure to make a name for ourselves. However, we are also branching out into creative/agency work for which we have a lot of competitors. Luckily, our background in technology and the additional data we accrue from our ASO services really gives us an edge over the competition as we embedded all our creative and agency work with a “data-first” approach, which allows us to produce performance-based results with a higher degree of accuracy such as being able to target the right demographic more effectively.
We stay in the game by always innovating with new technology that can positively impact optimization and/or workflow and differentiate us against the competition.
Your final thoughts?
Daniel Lo: You can follow us on our social media platforms:
And follow me personally on:
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