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Danilo Assis of 4Shark Tells Us About Total Flexibility, Clear and Precise Commissions For Everyone

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Danilo Assis 4Shark

Danilo Assis, Founder, and CEO at 4Shark tells us how they create scenarios for paying variable compensation.

First of all, how are you and your family doing in these COVID-19 times? 

Danilo Assis: Everyone is healthy and optimistic that we are going to get through this.

Tell us about you, your career, how you founded 4Shark.

Danilo Assis: I am a former CSO of large HR companies such as Adecco, TMP Worldwide, Ray & Berndtson, and an internet entrepreneur with 2 exists (Printi and Smartbill).

We founded 4Shark in response to our daily struggle to automate the incentive management process in 2016, with Sergio Ajimura and Paulo Ribeiro, two professionals with great experience and recognition in their area of expertise.

How does 4Shark innovate? 

Danilo Assis: By giving companies the flexibility to create new scenarios for paying variable compensation while at the same time increasing automation, reliability, fraud prevention, traceability, and transparency to team members.

How does the coronavirus pandemic affect your business finances?

Danilo Assis: Luckily for us, we only lost a small percentage of our customers, because our solution helps to increase the performance of employees, for this reason, our revenue was not very affected. 

Did you have to make difficult choices regarding human resources, and what are the lessons learned?

Danilo Assis: We had to make a difficult choice and keep all employees on full pay; even though the Brazillian government has given us the possibility to cut wages, we decided to cut other costs and keep salaries, and we did it by being bootstrapped, which makes it more challenging

How did your customer relationship management evolve? Do you use any specific tools to be efficient?

Danilo Assis: As we are focused on medium and large companies, we already have an area that takes care of customer relations, and as our interaction was already remote, there were no significant changes.

We use Trello for project management and a couple more tools to allow us to stay aligned and on track.

Did you benefit from any government grants, and did that help keep your business afloat?

Danilo Assis: In Brazil, we used a government incentive at the beginning of the pandemic that helped us a lot. After this period, we managed to recover from a small loss in our client base, and fortunately, we did not have to apply for an additional grant. 

Your final thoughts?

Danilo Assis: I want to leave a message of positivity for all entrepreneurs in this delicate moment. Keep believing, keep fighting, and I am sure that we will overcome this delicate moment. The world needs you and your strength.

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