Dr. David An, CEO at GameInfluencer tells us about the video gaming market.
First of all, how are you and your family doing in these COVID-19 times?
David An: My family and I are doing very well. Thank you for asking. The COVID-19 times are definitely not easy on anyone, but I am fortunate to have my family around during lockdown.
Tell us about you, your career, and how you founded GameInfluencer.
David An: Previous to GameInfluencer, I have taken various roles in the media industry. I was a VP at ProSiebenSat1, a German media company, working on a new mobile live streaming platform. Additionally, I was Managing Director Korea and VP of Business Development at Aeria Games. I also was founder and CEO of Rumble Media, a leading German free browser games company.
Georg Broxtermann, Founder of GameInfluencer, reached out to me and told me about the company. I saw a lot of great opportunities in the Influencer Marketing space and was quickly hooked. In March 2020, I joined the company as CEO, a tough time right as COVID really took a flight.
How does GameInfluencer innovate?
David An: Our team is small, which really allows us to take the time to share thoughts, ideas, and new ways to innovate our company. Giving the team opportunities to commit to new innovations is what we want, even if there are some disagreements on the way. The idea is to disagree but commit.
We are currently taking multiple new angles to innovate our business, including a new creator ad platform for brands and influencers, which will include blockchain technology and making commitments in the esports sector to diversify our business module.
How does the coronavirus pandemic affect your business finances?
David An: Luckily for us, COVID-19 did not have a negative impact on our business finances. Quite the contrary, marketers from brands were forced to reallocate marketing expenditure in 2020 and digitalize a lot of their campaigns. This gave us an opportunity to grow out the business and innovate even further.
Did you have to make difficult choices regarding human resources, and what are the lessons learned?
David An: I think for us it was really important to make everyone feel comfortable and motivated working from home. It wasn’t always easy because Hangout calls don’t 100% replace in-person meetings. Nonetheless, it was a good experience for all employees and myself as work-life balance becomes more and more important in the future.
How did your customer relationship management evolve? Do you use any specific tools to be efficient?
David An: We already worked very digitally before the pandemic, which benefited us when the lockdown occurred. We still managed to improve our mail CRM systems beyond the use of cloud spaces and are still working on constantly improving that in the future.
Did you benefit from any government grants, and did that help keep your business afloat?
David An: No, luckily, we did not need any government support to keep our business alive.
Your final thoughts?
David An: Stay safe & healthy!