First of all, how are you and your family doing in these COVID-19 times?
David Geer: We are all well and bearing up nicely, thank you.
Tell us about you, your career, how you founded Geer Communications.
David Geer: I founded Geer Communications in 2020 as the sole freelance writer. I focused on technology content almost immediately, and from there, cybersecurity. I provide content marketing writing services and journalism in this vein.
I also offer social media amplification, content consulting, cybersecurity and technology expertise, and other closely related services.
How does Geer Communications innovate?
David Geer: I apply best in breed web-based services and software that leverage automation and exponential business approaches. Anytime I can successfully offload some of the heavy-lifting using these tools, I do it.
How does the coronavirus pandemic affect your business, and how are you coping?
David Geer: Media about Covid seeps everywhere, in social media, in internet and TV news sources, and in spam messages, which can aid cyberattacks. It’s not healthy to think about Covid more often than you absolutely must. And you can’t let cybercriminals succeed by interspersing false Covid messaging with their malicious software to bait you.
Business is steady. I filter out any media that reports or portrays the pandemic inaccurately. I keep my investment of time in such media to a minimum to stay on track with my core business. Content won’t be king for long if I let it topple under the weight of fear, uncertainty, and doubt over Covid.
I know what probably attacks look like, so I don’t give in to the temptation to click on them, whether they use urgent Covid messages or any others.
Did you have to make difficult choices, and what are the lessons learned?
David Geer: I was already writing from a well-equipped home, so there weren’t a lot of logistic handicaps.
How do you deal with stress and anxiety? How do you project yourself and Geer Communications in the future?
David Geer: I try to maintain a balance between life and work. I have momentum, and that helps. I may be expanding in the future.
Who are your competitors? And how do you plan to stay in the game?
David Geer: I am my primary competitor; I compare my performance to past performance.
Your final thoughts?
David Geer: Covid won’t last forever. Keep looking ahead.
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