We talked to David Ziemsky of BellPal, an automatic fall detector, manual alarm button, and an alarm system that notifies designated people in the event of a user’s fall. This is what he said about it:
First of all, how are you and your family doing in these COVID-19 times?
David Ziemsky: We are all doing great.
Tell us about you, your career, how you founded BellPal.
David Ziemsky: In my case, it’s the different dots in life that came together, in what always feels like something pretty natural and given. My grandmother lay for 4 days with no help after falling… My dad became chronically sick… and as a result, I defined some fundamentals to explore and step by step with many other fantastic supporters and some co-founders we could launch our first product, that seems to be best in class in what it does. I am not an engineer, I am from marketing, brand, etc. – and that methodology is all about packaging something worth consuming and using… I guess that sets a strong tone in why we do what we do. It is all about the end user and nothing else.
How does BellPal innovate?
David Ziemsky: We innovate based on defining challenges on the market, analysing users, interviewing, fieldwork, etc. – that sets the scope. Then we draft potential solutions, a pretty straightforward Design process. Fast prototype, test, and set speed for commercial deliveries. It is a holistic work with all members involved.
How the coronavirus pandemic affects your business, and how are you coping?
David Ziemsky: No.
Did you have to make difficult choices, and what are the lessons learned?
David Ziemsky: No, not really – but we can not travel and have important sales meetings. That makes the decision and closing phase slower.
What specific tools, software, and management skills are you using to navigate this crisis?
David Ziemsky: Really, no need.
Who are your competitors? And how do you plan to stay in the Game?
David Ziemsky: They are in different categories, but we both sell enabling solutions to our “competitors” as we offer our entire platform to the market.
The Game is getting hot, and our plan, since the start, is both a disrupted product portfolio and a platform. Sounds pretty generic, I realize – but our business is in need of big changes. We are one of the game changers.
Your final thoughts?
David Ziemsky: Our field lacks smart entrepreneurs, and I wish we had more of others to both work with and compete with.
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