Deanna Visperas, CEO and Founder of GoVirtuals by DSV Digital Management Corporation tells us how they provide creative and coherent marketing strategies.
First of all, how are you and your family doing in these COVID-19 times?
Deanna Visperas: Thank you for asking. Currently, I’m here in the United States, and everything’s fine so far. About my family back in the Philippines, they are also doing great though their outdoor activities are limited.
Tell us about you, your career, how you founded DSV Digital Management Corporation.
Deanna Visperas: I am a 100% Filipino. I’m the founder and CEO of DSV Digital Management Corporation and its entities, GoVirtuals and LeadIncrease. DSV Digital is committed to providing the most appropriate resolution for all digital needs.
GoVirtuals, on the other hand, is a Filipino Virtual Assistant services company based out of the Philippines. We help startups, small and medium-scale businesses by completing their non-essential and essential tasks from simple email marketing to complicated web designing and development.
LeadIncrease focuses on taking lead generation and lead prospecting to the next level, targeting potential clients without the high cost of marketing ads or campaigns.
Driven by my burning desire to help Filipino virtual assistants get their clients, I founded DSV Digital after years of gaining experience in the world of digital technology. To this date, my mission remains the same; to connect remote businesses with aspiring Filipino virtual assistants.
How does DSV Digital Management Corporation innovate?
Deanna Visperas: There are many ways I innovate my company. Observing someone else’s idea and applying those that successfully worked to my organization is perhaps the most significant. After all, it’s just a matter of following a pattern from successful startup businesses.
Another thing is collaboration. I believe that working with the right people who have the right skillset and expertise is one of the remarkable innovations I’ve adopted so far. It doesn’t only provide a seamless working relationship, but it also gives me a lot of ideas about the ins and outs of virtual assistant service.
The third is asking our clients. Asking them not only about their current situations but about how we can improve our service provides additional innovations.
How the coronavirus pandemic affects your business, and how are you coping?
Deanna Visperas: Honestly, since our business offers virtual services, I can say that we are not affected that much by the COVID-19 pandemic. On the contrary, I’ve observed that more organizations are now seeking support from virtual assistant companies to help them complete their day-to-day tasks.
Did you have to make difficult choices, and what are the lessons learned?
Deanna Visperas: There are many lessons learned in the past, and it continues until now. Most of them are work-related, but I believe that everything happens for a reason. Just be prepared to learn from your lessons and avoid committing the same mistakes again.
I guess the most difficult choice that I’ve ever made is letting go of my virtual employees when deemed necessary. I might as well have to tell that I’m a kind of emotional person. I go beyond the borders of the employee-employer relationship since I see this as a way to amp up my employees.
What specific tools, software, and management skills are you using to navigate this crisis?
Deanna Visperas: We use Hubstaff as our time tracking and productivity software. We also use ClickUp, a cloud-based collaboration and project management tool that offers docs, reminders, goals, scheduling, and other important features. We also utilize Airtable, another easy-to-use online platform for creating and sharing databases.
When it comes to management skills, I believe that there are six essential elements that any business owner must possess to perform their duties effectively. Let me enumerate them below:
1. Proper Planning
2. Great Communication Skill
3. Proper Decision-Making
6. Ability to Motivate
Who are your competitors? And how do you plan to stay in the game?
Deanna Visperas: There are lots of competitors out there to mention, and we can notice that almost all of them are offering virtual services the same as ours. I believe that competition in virtual assistant services is a good sign that the industry is thriving.
However, I can tell that what sets us apart from others is the fact that our team is composed of 100% Filipino Virtual Assistants. And although we have all the reasons to charge higher rates than usual, we maintain to offer a lower cost to maximize our clients’ effort and time, as well as allow them to stay within their budget.
Your final thoughts?
Deanna Visperas: You might be familiar with the question everyone is asking. What’s next? For me, we cannot bring back the past, but we can learn from them, evolve, and adapt. As businesses enter into the post-pandemic future, they need to find the missing gap between what worked before and what needs to happen to succeed in the next normal. Who knows? The new normal may even be a better normal.