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Stay Flexible Even in Good Times – You Profit From it in Giggling Times

jean pierre fumey



Dennis Scherrer BLUESITE

Dennis Scherrer of BLUESITE tells us about company management during giggling times.

First of all, how are you and your family doing in these COVID-19 times?

Dennis Scherrer: Luckily, we have two daughters who have each other in times of closed childhoods and primary schools. And luckily, my partner works in the event industry, so she has a lot of time for homeschooling, which is not easy with a child and a primary school child. In compliance with the regulations, we have personal contact with parents from school groups. The grandparents have also largely isolated and walk the dog in the fresh air several times a day. So far, everyone has been spared infection.

Tell us about you, your career, how you founded BLUESITE. 

Dennis Scherrer: As a child, I played and programmed on a C64 computer. During my commercial professional training, it was noticeable how easy it was for me to use computers and the talent to learn others how to use computers properly. I gave computer lessons. First for simple office software, later for complex server applications. After that, I implemented complex software in large companies for years and dealt with company management. You can live on that quite well, but I want to reach more people. There are still so many potentials untapped.

How does BLUESITE innovate?

Dennis Scherrer: I would like to make the experience of the whole world in organizational management available to all entrepreneurs at the touch of a button. Having reached my goal, I imagine it this way: if a company is in a new situation, the executives there might be wondering what would Thomas Edison or Louis Gerstner do now? A digital assistant would now recognize the context and the situation and precisely offer these options for action.

How does the coronavirus pandemic affect your business finances?

Dennis Scherrer: I have never agreed to long contract terms, not even with the office service provider for the co-working workplace – that is now paying off. I was able to shut down costs quickly.

Did you have to make difficult choices regarding human resources, and what are the lessons learned?

Dennis Scherrer: No

How did your customer relationship management evolve? Do you use any specific tools to be efficient?

Dennis Scherrer: Communication with customers was and is done primarily by email. Video calls are increasing, and I use whatever customers prefer.

Did you benefit from any government grants, and did that help keep your business afloat?

Dennis Scherrer: No. Others with whom I have spoken about state aid have also repaid the money from the first budget in the meantime. But this is certainly special in my sector. Corona is not my top business issue.

Your final thoughts?

Dennis Scherrer: My recommendation to all – stay flexible. Always have at least one alternative ready to do anything you do. Compare, compare, compare – there is always an alternative and if someone puts you before the choice between A and B, then look for C.

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Jean-Pierre is a polyglot communication specialist, freelance journalist, and writer for with over two decades of experience in media and public relations. He creates engaging content, manages communication campaigns, and attends conferences to stay up-to-date with the latest trends. He brings his wealth of experience and expertise to provide insightful analysis and engaging content for's audience.

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