The advent of the web and digital technologies has not spared the human resources field. Today, companies use the Internet in their recruitment process.
Digital recruitment consists of using specific web tools to find candidates and carry out recruitment. An effective and essential strategy, when we know that 9 out of 10 candidates use the Internet to look for a job.
What are the objectives of digital recruitment? What tools are available to recruiters? Learn more about these in this article.
The objectives of digital recruitment
Developing a digital recruitment strategy is essential for companies working to finding new employees. Here are the main objectives of recruiters who use digital technology in their recruitment process.
Speed up HR processes
Overseeing a corporate recruitment process can be time-consuming. It involves publishing the job advertisement, screening of applications, and conducting interviews among others. One of the objectives of digital recruitment is to reduce the time spent managing applications. This notably involves the automation of part of the HR process.
Reduce recruitment costs
By reducing the time spent on candidate management, HR departments reduce their cost of recruiting. Thanks to certain recruitment tools and platforms, they can reduce the HR budget and make the integration of new employees more profitable.
Digital recruitment also makes it possible to dematerialize applications. CVs and cover letters are now sent and received over the Internet, which limits the volume of physical documents and greatly facilitates the management of applications. Using digital technology to recruit also makes it possible to make offers and advertisements accessible to a greater number of candidates.
Find top talents
By making offers more accessible, recruiters increase their chances of finding the right candidates and bringing in top talents into the company. In addition, digital recruitment offers cutting-edge technologies that make it possible to find qualified profiles in an ultra-targeted manner: skills, geographical area, training, etc.
Promote the employer brand
82% of candidates find out about the company before applying for a job and 59% abandon their application if they do not like the information they find about the company. The image and reputation of the company are therefore decisive elements of the HR strategy. By using the right digital recruiting tools, companies can now develop their employer brand and promote the company to attract more candidates.
So, what are these digital recruitment tools in concrete terms that save time, reduce HR costs and simplify the recruitment process? Here are some of the most used examples.
These platforms centralize thousands of job offers from all sectors and are consulted every day by millions of visitors. These are essential digital recruitment tools that bring great visibility to ads and multiply the number of applications. Among the most famous are Indeed, Glassdoor, Monster, Craigslist, CareerBuilder, Dice, Upwork, Gigajob, CareerJet, Dribbble, etc.
Social media networks
32% of candidates use social media networks in their job search. It is therefore essential to integrate them into your digital recruitment strategy. They are also valuable communication channels to promote your employer brand. LinkedIn is an important professional network although other platforms can be used such as Facebook, Twitter and even Instagram.
Video is now an integral part of digital recruitment. It allows recruiters to limit physical appointments and to pre-select candidates through video interviews (live or deferred). This also makes it possible to open up recruitment to geographically distant candidates.
Artificial intelligence: The future of digital recruitment
Digital recruitment has been constantly evolving for several years and the democratization of artificial intelligence promises great surprises. Today, some recruitment platforms have fully integrated it and offer powerful solutions such as the matching algorithm. This AI technology finds qualified profiles independently based on predefined criteria and generates a list of relevant candidates to contact.
You now know more about digital recruitment, its objectives and the different tools it offers. Integrating these solutions into your recruitment process is an excellent opportunity to recruit top talent and reduce your HR budget.
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