We talked to Dina Abdul Majeed, CEO of 360Moms, a parenting startup and here is what she said about it.
First of all, how are you and your family doing in these COVID-19 times?
Dina Abdul Majeed: It’s a challenging time for all of us, but we’re trying to make the best out of it. I have two kids; Hashem is 9, and Sanad is 6.5. Having them attend school online since March 2020 while I’m working at the same time was and (still) is not easy, to say the least.
We have slowly learned to adapt to this change, supporting each other and finding quality time to spend together, appreciating the little things.
Tell us about you, your career, how you founded 360Moms.
Dina Abdul Majeed: I have worked for 18 years, including my work at 360Moms. Previously the “Head of the Creative Team” in the Middle East and Africa at Yahoo, and prior to that an Art Director at multinational advertising agencies. My experience is in online digital solutions, user experience, online advertising, branding, and online & offline design.
After having my second son, I went through different challenges with my children. Unfortunately, I couldn’t find a reliable source to answer my questions, and this is how 360Moms was born! a multi-platform aimed to support parents towards their children’s health and wellbeing.
How does 360Moms innovate?
Dina Abdul Majeed: 360Moms’ bilingual mobile app is the only personalized and scientific app catering to mothers’ interests; Content changes according to what they need and where they live! It’s an app that covers 360 degrees of mothers’ needs: through updated health content, answers to their questions, and up to 70% discounts from over 175 brands. Its technology makes it scalable to any country in the world.
How does the coronavirus pandemic affect your business finances?
In regards to our followers and monthly users, fortunately, numbers have increased. And even though they have increased our revenue did not grow the way we have planned at the beginning of the pandemic, the reason behind this is that many of our clients were badly affected by it. Several months later, our growth got back up, and we became big support to our clients and their growth.
Did you have to make difficult choices regarding human resources, and what are the lessons learned?
Dina Abdul Majeed: I’m grateful that we didn’t have to let go of anyone from the team. It largely goes to the fact that we received our investment during the pandemic.
Another reason is that we all kept working full time from our homes and kept connecting every single day through video conferences, calls, and more frequent team meetings.
I believe that our daily positive communications together – despite working remotely – and our support to one another created a very special bond between us and gave us all a push to get the company to the next level.
How did your customer relationship management evolve? Do you use any specific tools to be efficient?
Dina Abdul Majeed: I made sure we have “video” calls all the time! This makes communicating much easier and more efficient. I also gave my team “goals” instead of tracking their working hours, making them more organized and focused.
Another very important factor is that being positive helped transfer this energy to the rest of the team. We frequently had brainstorm sessions in response to the pandemic, discussing how we can support our users and clients.
For me, personally, as a leader, talking to mentors gave me new perspectives on how to deal with the company during difficult times.
Did you benefit from any government grants, and did that help keep your business afloat?
Dina Abdul Majeed: I didn’t get any government grants, but as I have mentioned, I received an investment that helped my business grow. We used the investment in expanding to a new market, evolving our technology, and marketing to reach a large number of users.
Your final thoughts?
Dina Abdul Majeed: Sometimes people tell me that I’m lucky; I got to have so many doors opened for me. I tell them it takes A LOT of hard work, dedication, passion, and perseverance, and many many doors closed before some opened for me.
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