Dr. Nader Sheasa tells us how Ixora was born to provide a revolutionary organic beauty.
How does Ixora innovate?
Dr. Nader Sheasa: We are a regional, award-winning, certified organic skincare brand that are constantly innovating and educating our customers on the importance of ‘certified’ organic and natural skincare products. We are proud to be truly accessible to all and are the only brand in the UAE with a complete range of fully certified organic products for the face, body, and hair. We truly are the Tesla of skincare, with our offering combining sustainability and nature, together with a modern design.
How does the coronavirus pandemic affect your business finances?
Dr. Nader Sheasa: This February, we celebrated our first anniversary and are very pleased to have seen record sales driven by the support of our loyal customers, as well as an increase in new customers looking to make the switch to an eco-friendlier and more ethical lifestyle as we reached the peak of the global COVID-19 pandemic. Although it was no doubt a year of survival, we embraced a lot of positives as a brand, and we’re thrilled to win two awards in November and December 2020 for our flagship Dubai Festival City store. We also saw a significant rise in sales as online searches for organic beauty increased dramatically due to consumers wanting more meaningful experiences and making more ethical choices when it comes to spending their money.
How did your customer relationship management evolve? Do you use any specific tools to be efficient?
Dr. Nader Sheasa: Investing in our staff really is key for Ixora with each new team member undergoing an in-depth educational programme, as well as holding regular ongoing training for our existing staff, so they are able to offer our customers the best in-store experience possible. As well as in-store and online, customers are also able to order via WhatsApp, and our dedicated team invests a lot of time speaking to customers, ascertaining their skin types, and being able to advise them confidently on the products best suited to them. It is a full 360 personalized experience that our clients greatly appreciate and thus, brings brand loyalty and trust.