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Game Changer in Face Recognition

kokou adzo



Dr. Sadi Vural Ayonix

We talked to Dr. Sadi Vural of Ayonix about embedded face recognition technology.

First of all, how are you and your family doing in these COVID-19 times? 

Dr. Sadi Vural: Normal life is going on without any effect of Covid 19.

Tell us about you, your career, how you founded Ayonix.

Dr. Sadi Vural: I worked in Sony, Fujitsu, Toshiba, and Rohm before establishing the Ayonix. I worked in these companies as a software engineer, Mobile developer, and Driver developer.

I established the company in March 2007. It was the first face recognition company in Japan. I financed the company. I did not get any investment or any money from third party companies.

How does Ayonix innovate? 

Dr. Sadi Vural: Our company innovates on face recognition especially on Embedded face recognition technology on Edge devices such as IP cameras, Wearable cameras, and Drone cameras. 

In addition, the company is the innovator for the fastest and lightest engine in the world. Because of that, our technology is working on small devices extremely fast.

In addition to this, we innovated in technology. We developed the market’s most advanced mask recognition. Other competitors recognize 5-6 mask types, but we recognize more than 20 different mask types, including burka. 

How the coronavirus pandemic affects your business, and how are you coping?

Dr. Sadi Vural: Corona affected our business between March and August because of dropped revenue from the USA and the UK. However, Japan’s operations continued successfully. Right now, our japan sales are increasing further. This year our combined revenue is more than broad’s revenue of 2019. Corona increased the revenue because people started to show interest in Face recognition because it is no touch technology, not like RFID cards, Fingerprint. 

Did you have to make difficult choices, and what are the lessons learned?

Dr. Sadi Vural: In this corona, I learned that Face recognition is important to people. I understood we had to work more and more to provide a ready-installable package product.

How do you deal with stress and anxiety?

Dr. Sadi Vural: I dealt with these by focusing on Face recognition development and teamwork. I also focused on Sport and running.

Who are your competitors? And how do you plan to stay in the game?

Dr. Sadi Vural: The biggest one is NEC. We can stay in the game by empowering our product development. They are slow in Face recognition speed and resource usage. However, these are good for our company. Then we can beat them by doing more marketing activities. Our embedded camera solutions and comprehensive products make us more powerful against our competitors. 

Your final thoughts?

Dr. Sadi Vural: Face recognition is for people who want to live in a secure and safe environment. By face recognition, we can also detect Covid-19. We have to keep thinking and developing better technologies for human beings. 

Your website?

Kokou Adzo is the editor and author of He is passionate about business and tech, and brings you the latest Startup news and information. He graduated from university of Siena (Italy) and Rennes (France) in Communications and Political Science with a Master's Degree. He manages the editorial operations at

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