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The Startup with an Aim to Improve and Change the Trucking Industry Around the World Forever

jean pierre fumey



Dusty Lavalley Trusted Dispatch

Dusty Lavalley of Trusted Dispatch tells us how they have made shipping of heavy haul as easy as 1, 2, 3.

First of all, how are you and your family doing in these COVID-19 times? 

Dusty Lavalley: We all live way out in the country and are kind of remote before the pandemic, so we haven’t noticed a big disruption. Everyone has been fortunate enough to keep their jobs, and I have been able to show nice growth in my company over the last 12 months.

Tell us about you, your career, how you founded Trusted Dispatch.

Dusty Lavalley: I was a professional athlete for 15 years – as my career started to slow down, I was offered a position at a giant company. I was in charge of the logistics and booking trucks. I noticed right away how inefficient the existing booking of trucks process was and decided that I could improve it. I quit my job and started to find a way to streamline the quoting and booking process for big semi-trucks. I now have a fully automated app and web process that instantly quotes the hipping cost and then connects loads with truckers looking for loads. We haul heavy equipment machinery in all states and provinces within Canada and the USA. We aspire to improve and change the trucking industry around the world forever.

How does Trusted Dispatch innovate?

Dusty Lavalley: We rely on our customers to indicate to us what they need in our program to make their experience with us even better.

How does the coronavirus pandemic affect your business finances?  

Dusty Lavalley: It forced the entire team to start working from home. We also noticed the demand is down for transporting equipment.

Did you have to make difficult choices regarding human resources, and what are the lessons learned? 

Dusty Lavalley: No, not really.

How did your customer relationship management evolve? Do you use any specific tools to be efficient? 

Dusty Lavalley: We are a fully automated and online system, so we don’t really interact with our customers all that much – only on the phone or through chat, which has remained the same.

Did you benefit from any government grants, and did that help keep your business afloat? 

Dusty Lavalley: Yes, we did qualify for CEWS, and it helped tremendously.

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Jean-Pierre is a polyglot communication specialist, freelance journalist, and writer for with over two decades of experience in media and public relations. He creates engaging content, manages communication campaigns, and attends conferences to stay up-to-date with the latest trends. He brings his wealth of experience and expertise to provide insightful analysis and engaging content for's audience.

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