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Eduardo Eidenrich Data IQ

We talked to Eduardo Heidenreich, CEO and Founder of Data IQ about the transformation of data into agile, relevant, and smart information and this is what he said about it.

First of all, how are you and your family doing in these COVID-19 times? 

Eudardo Heidenrich: All is well, although we had a couple of close contacts, we didn’t catch covid-19 in the family. I am not sure whether we already had it asymptomatically, whether our defenses are great or if we were just lucky. Considering that we are almost 100 in Data IQ, we have had few cases in our company, and thankfully none was serious.

Tell us about you, your career, how you founded Data IQ.

Eudardo Heidenrich: I am 58, married to Erica and we have two grown-up kids: Vivian is an architect and Ignacio is a lawyer. I am a civil engineer at UBA in Buenos Aires and I also pursued an MBA at Insead in Fontainebleau. I worked in technology mostly in Argentina and a couple of years in France. I started two companies in Argentina (one closed, one sold) and in 2006 we started Data IQ with 2 colleagues and have been working here since. Our vision was to help companies make better, data-driven decisions using business intelligence tools. In these years we added over 700 satisfied customers in Argentina, Uruguay, and Paraguay.

How does Data IQ innovate? 

Eudardo Heidenrich: We keep up with the changing demands of the market by learning new technologies and staffing with the right people.

How the coronavirus pandemic affects your business and how are you coping?

Eudardo Heidenrich: We had to close our offices on short notice, but it went relatively well. In technology, many of our customers are used to hiring remote services and this pandemic only accelerated the transformation. I miss the face-to-face meetings and having lunch with my partner and coworkers, hopefully, we will be able to go back to normal soon.

Did you have to make difficult choices and what are the lessons learned?

Eudardo Heidenrich: Last September we decided to return one of the office floors that we had been renting for 12 years and it was a bit moving. However, it was less painful than I anticipated and it made me wonder which other decisions we are postponing that we should take sooner than later.

What specific tools, software, and management skills are you using to navigate this crisis?

Eudardo Heidenrich: In regards to the business side, we used a lot of tools like Slack, Google Meet, and Zoom that helped us stay in touch with both our colleagues and our customers. On the personal side, patience is a virtue that I lack, and I have been working on it. Regular exercise and a better diet helped me lose 5 kg, which is a good personal outcome. I`ve also spent some time supervising the construction of a weekend house in the Delta of the Parana River, an amazing region only 50 km away from Buenos Aires. This helps me to be focused on navigating this pandemic.

Who are your competitors? And how do you plan to stay in the game?

Eudardo Heidenrich: In the Analytics arena, we have many competitors and most have more marketing budgets than we do. To be successful our secret sauce has always been a good mixture of a skilled workforce, a great partner network, successful projects, and happy customers, and we do not plan to change it anytime soon.

Your final thoughts?

Eudardo Heidenrich: Carpe diem

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