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INNOVATORS VS COVID 19’s Philosophy is very simple: work, work and work. If you do your best, things will keep going on, says the Operations Director Eduardo Sánchez

jean pierre fumey



Eduardo Sanchez

First of all, how are you and your Family doing in these COVID-19 Times? 

Eduardo Sánchez: We are all doing well, thank you 🙂 Lockdown in Spain is over, but things are quite different now. However, the future is full of beautiful things!

Tell us about you, your Career, how you Founded or Joined

Eduardo Sánchez: I founded 18 years ago with my wife. We grew bigger year after year, until 2016: that’s the year when we launched Now we sell custom products all across Europe.

How does your Innovate? 

Eduardo Sánchez: Our main innovation is in logistics: you can buy any of our 6000 different products and receive it customized anywhere in Europe in just 24-48 hours. Mugs, cushions, blankets, canvas. Anything you can imagine!

How the Coronavirus Pandemic affects your Business, and how are you Coping?

Eduardo Sánchez: Coronavirus was hard in an emotional way: the first days were horrible. But in our business we found new opportunities: malls were closed, so many people were buying on the Internet for their first time. And if they buy once and the experience is positive for them, they will repeat.

Did you have to make Difficult Choices, and what are the Lessons Learned?

Eduardo Sánchez: Not difficult, but expensive. Work in the “new world” is not cheap: masks, disinfecting solutions, new places to allow social distancing for our workers… We have made a lot of improvements, but we work hard on this because we don’t want to raise our prices.

How do you deal with Stress and Anxiety? How do you Project yourself and in the Future?

Eduardo Sánchez: No pain, no gain. We deal with it the best we can. Our philosophy is very simple: work, work, and work. If you do your best, things will keep going on.

Who are your Competitors? And how do you plan to stay in the Game?

Eduardo Sánchez: We have a lot of competitors: eCommerce like us, businesses that focus on just one kind of product. At the end of the day, we sell gifts: every shop in the world sells gifts, so competitors are everywhere.

Your Final Thoughts

Eduardo Sánchez: is a new project, but in Spain, we have been for 20 years in the market. We want to win abroad just like we succeeded in our country and we will never stop working hard.

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Jean-Pierre is a polyglot communication specialist, freelance journalist, and writer for with over two decades of experience in media and public relations. He creates engaging content, manages communication campaigns, and attends conferences to stay up-to-date with the latest trends. He brings his wealth of experience and expertise to provide insightful analysis and engaging content for's audience.

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