Egils Boitmanis, CEO at Efectio tells us how the digital microlearning platform combined with gamification elements educate, engage and connect employees with an advanced HR approach.
First of all, how are you and your family doing in these COVID-19 times?
Egils Boitmanis: Learning how to cope with new challenges.
Tell us about you, your career, how you joined Efectio.
Egils Boitmanis: I joined Efectio less than a year ago.
How does Efectio innovate?
Egils Boitmanis: We offer an employee engagement platform that allows creating training and virtual team-building challenges. In fact, during the Covid pandemic, the digital platform for employee engagement was exactly what many companies needed to continue to grow and socialize with colleagues while working in different locations. Of course, we had to adapt all Efectio programs so that employees who work from home could also take part in them. And it must be said that uniting the team remotely is a big challenge, but, in our opinion, you can also get to know your colleagues better with virtual challenges and activities.
As for our company’s internal processes, during the Covid time, we have also started cooperating with several freelancers in different locations, which allows us to collaborate with great talents.
How does the coronavirus pandemic affect your business finances?
Egils Boitmanis: We offer digital service, so our business has not been significantly affected by the coronavirus pandemic.
Did you have to make difficult choices regarding human resources, and what are the lessons learned?
Egils Boitmanis: No.
How did your customer relationship management evolve? Do you use any specific tools to be efficient?
Egils Boitmanis: We use Active Campaign to work with leads.
Did you benefit from any government grants, and did that help keep your business afloat?
Egils Boitmanis: We are part of the Latvian Investment and Development Agency, which was supporting us before, too.