Ekaterina Shinkevich of CPAExchange tells us about lead generation.
First of all, how are you and your family doing in these COVID-19 times?
Ekaterina Shinkevich: My family and I stayed at home (in Moscow, Russia) for half of March, April, and May in 2020. After that, we bought land about 100 km from Moscow and built a house there.
The Russian government announced the start of vaccination at the beginning of December 2020. My husband and I were vaccinated in December 2020, and now we have COVID-19 antibodies 🙂
Tell us about you, your career, how you founded CPAExchange.
Ekaterina Shinkevich: I am CEO of the company CPAExchange. I have been working since 2015 in a CPA company. My CPA experience is about 10 years in Russia. It’s an interesting field because Performance is a high-growth market in Russia.
How does CPAExchange innovate?
Ekaterina Shinkevich: Our company had started selling the affiliate tracking platform Scaleo in 2019. CPAexchange is the exclusive seller of Scaleo in Russia.
How the coronavirus pandemic affects your business, and how are you coping?
Ekaterina Shinkevich: I will be honest with you, we were feeling bad at the beginning of 2020 because everyone was sitting at home in Moscow. But after the end of the lockdown, we began to grow.
Did you have to make difficult choices and what are the lessons learned?
Ekaterina Shinkevich: We had to dismiss three employees from the commercial department in April 2020, but we hired three people in June 2020. We also transformed our office in 2020 by cutting down on meters. And all our platforms are on clouds. It’s very comfortable.
What specific tools, software, and management skills are you using to navigate this crisis?
Ekaterina Shinkevich: We use the affiliate tracking platform Scaleo for billing. Megaplan is our CRM\ERP system.
Who are your competitors? And how do you plan to stay in the game?
Ekaterina Shinkevich: Currently, we compete with several Russian CPA platforms, but we try not to compete; we try to have partnerships.
Your final thoughts?
Ekaterina Shinkevich: Now, some people talk about the 3d wave of COVID-19. But we think that there will not be another lockdown in Russia. It’s important for all Russian businesses.
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