We talked to Emma Cooney of Arvia Technology, the tertiary water treatment specialists and here is what she said about it.
First of all, how are you and your family doing in these COVID-19 times?
Emma Cooney: We are well, thank you.
Tell us about you, your career, how you joined Arvia Technology.
Emma Cooney: I have been working in the marketing field for 25 years, mainly B2B but some B2C. I started life as an Electronics Engineer, became a Chartered Engineer, and moved into a technical marketing role for a telecoms giant and then a smaller software developer. I started to get really interested in digital marketing and held various lead marketing roles, developing digital strategies before joining Arvia Technology in 2019 as Head of Marketing.
How does Arvia Technology innovate?
Emma Cooney: We were a spin-off from Manchester University Research Dept., so innovation is in our blood. The company was co-founded by Dr. Nigel Brown, who is still the brains behind our continual product innovation. He’s driven by the need to treat wastewater without using chemicals or producing toxic sludge – something that most other wastewater treatment processes do. It’s time to properly protect our planet.
How does the coronavirus pandemic affect your business finances?
Emma Cooney: It’s not been plain sailing during the pandemic, as many of our prospects and clients have had challenging working environments. As part of our service, we need to get water samples from our clients to help provide the right solution. As a global business, this has been one of the biggest challenges – getting water samples through customs during a global pandemic!
Did you have to make difficult choices regarding human resources, and what are the lessons learned?
Emma Cooney: Yes, at the start of the pandemic, we had to look at the business and restructure it. We had an imbalance of resources in various departments, which needed addressing. However, we are starting to build the business in other areas and have recently recruited four new people to our growing team.
How did your customer relationship management evolve? Do you use any specific tools to be efficient?
Emma Cooney: As we grew, we needed to automate our marketing to become efficient. This meant using our CRM system in the way it was designed, which enabled us to use digital marketing automation for our email campaigns and our lead management.
Did you benefit from any government grants, and did that help keep your business afloat?
Emma Cooney: We used the government furlough scheme, particularly at the beginning. Once we realized our clients still needed us and were still able to trade, we began to stand on our own two feet.
Your final thoughts?
Emma Cooney: I’m proud to be part of the Arvia team. It feels really good to be part of an environmental revolution, helping our multinational clients clean their wastewater for safe discharge to sewer or to reuse in their manufacturing process. Finally, I’m with a company with ethics that matches my own, and I’m very thankful for this.
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