First of all, how are you and your family doing in these COVID-19 times?
Eric Frankel: Thanks for asking. We’re all staying healthy and safe during these unusual times.
Tell us about you, your career, how you founded AdGreetz.
Eric Frankel: Before launching AdGreetz, I spent over two decades at Warner Bros., most recently as President of Domestic Cable Distribution.
I saw an opportunity to revolutionize the $628b marketing industry, in which static print and one-size-fits-all video commercials that only create awareness and are often-times not relevant to the recipient. Seeing this opportunity, I left my position at Warner Bros. to launch AdGreetz, “reinvent” advertising and disrupt the industry.
How does AdGreetz innovate?
Eric Frankel: AdGreetz empowers brands, agencies, and ad platforms to easily build stronger relationships with customers and increase engagement 5X-7X and activation 2X-3X by producing and deploying thousands (or even millions) of smart, hyper-personalized, data-driven, relevant, video and display ads and messages (versus a generic, much less-activating version) on 23 channels, optimized by AI/machine learning in real-time — while saving brands significant media expense.
How the coronavirus pandemic affects your business, and how are you coping?
Eric Frankel: The pandemic has had a tremendous negative impact on many companies, causing them to go out of business, lay off, or furlough their employees.
However, luckily for AdGreetz, since the beginning of the pandemic, we’ve opened offices in Bangalore, Paris, and Amsterdam and brought onboard numerous new hires to bolster our team.
Furthermore, we recently announced a partnership with TikTok as their personalized video advertising provider, which extends TikTok’s platform capabilities significantly, enabling advertisers globally to communicate more effectively with users by producing, deploying, and optimizing relevant, hyper-personalized content and messaging delivered in real-time.
While many companies have been cutting back operationally and reducing their budgets, we continue to partner with the most innovative global brands on ground-breaking, hyper-personalized ad campaigns.
Did you have to make difficult choices, and what are the lessons learned?
Eric Frankel: Luckily, the pandemic hasn’t negatively affected AdGreetz, but rather has made more brands realize that generic, one-size-fits-all irrelevant ads don’t activate, engage, or build brand loyalty. In turn, they’ve partnered with AdGreetz, including brands like LG, Pepsi, The NFL, Crocs, Costco, P&G, and many more.
How do you deal with stress and anxiety? How do you project yourself and AdGreetz in the future?
Eric Frankel: 5X weekly bootcamp workouts help stave off much of the stress and anxiety, along with a team of great executives who accept a great deal of responsibility and operate like a championship professional sports team.
Through hard work and tenacity, the AdGreetz team has positioned itself to be able to not only survive but grow during these challenging times. As we continue to educate the world’s largest brands and agencies about the benefits of “smart,” hyper-relevant, data-driven, personalized video ads and messages, AdGreetz will continue to thrive.
Who are your competitors? And how do you plan to stay in the game?
Eric Frankel: Our main competitors are SundaySky, Idomoo, Smartly.io, Innovid, Flashtalking, Clinch, and Jivox, none of which offer the wide array of channels that AdGreetz deploys to, the quantity of versions, and automated and integrated platform with real-time optimization.
AdGreetz is the industry’s ONLY ad-tech/martech personalization platform:
● named to the Ad Age ‘Real Money’ list (along with Facebook, YouTube, Twitter)
● delivering to 23 channels (Facebook, YouTube, Instagram, Google AdWords, TikTok, LinkedIn, DV360, Twitter, display, premium video, print, text, brand website, outdoor, point of purchase, app, email, on-pack, OTT, Snapchat)
● integrating with all forms of PII and GDPR-compliant data (brand, geo/browser, cookies, third-party, social, real-time, publisher, contextual, user-generated, weather, decisioning platforms) and unlimited ad formats (display, GIF, video, banner, et al.); deploying in 30 languages to 23 countries
● integrating with all major publishers/DSPs (via our proprietary, patent-pending AdChef™) and utilizing AI/machine learning to optimize creative trafficking and every aspect of a campaign in real-time, ensuring the delivery of the most engaging and activating ads to the right person at the right time in the right location on the right channel in the right format — while saving brands significant media costs
● utilizing all forms of creative/content (original or re-purposed live-action, animation, graphics, voice-over)
● partnered with more than 100 major brands, including Amazon, Google, Facebook, Adobe,
BMW, Fidelity Investments, Sotheby’s, Intel, LG, Lenovo, Dell, Zalando, JustFab, West Elm, Forever
21, (Walmart’s) Flipkart & Myntra, P&G, Nestlé, Anheuser-Busch, Quaker, PepsiCo, Kraft, General Mills, Post Holdings, Toyota, Acura, Disney, DirecTV, The Wall Street Journal, the NFL, HBO, NBC, ABC, Hearst, Universal Pictures and many more
We plan on continuing to innovate, improve our capabilities, and collaborate with innovative brands and partners around the world to revolutionize their marketing from one-size-fits-all, generic to smart, and hyper-personalized.
Your final thoughts?
Eric Frankel: All brands and ad-platforms will eventually embrace the wisdom of smart, hyper-relevant, personalized marketing. We highly recommend that brands visit our website or reach out to set up a meeting to learn how they can build stronger relationships with their customers and dramatically, easily, and affordably increase engagement and activation by producing, deploying, and optimizing hyper-personalized, data-driven ads.
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