We talked to Eva Radeva, CEO of Easystart Office, about providing premium coworking spaces and fully equipped private offices for rent in Rotterdam and Amsterdam, and this is what she said:
First of all, how are you and your family doing in these COVID-19 times?
Eva Radeva: We try to stay positive and not get sucked into the negative news. I make sure my family and employees are always well informed and take care of their mental and physical health. The importance of mental health is especially important in such times and should be considered more by employers both in the Netherlands and around the world.
Tell us about you, your career, how you founded Eaystart Office.
Eva Radeva: Since a small kid, I worked as the right hand of my father, an entrepreneur with multiple successful businesses spread out on two different continents. I learned how to be a caring but strong leader that values stability and longevity in my work and businesses.
Working for my father, I noticed that small business owners struggle to get their business off the ground because of their small business appearance. It is often very difficult to rent a dedicated office in the start-up phase of a company. This is where Easystart Office comes. We offer premium office spaces and shared offices for an affordable price.
Easystart Office is designed with the idea to provide entrepreneurs with more than just office spaces. We tailor our services depending on the needs and requests of our clients. We assist and connect with our co-workers on their path to success.
How does Eaystart Office innovate?
Eva Radeva: At Eaystart Office, we ensure we provide reliable services suitable to the modern entrepreneur. We innovate internally to continuously improve our work. We focus on compliance and good customer service and avoid risks where they can compromise the quality of our services.
Perhaps where we are innovative is in how much we care about our clients and what we provide them with. I have personally handpicked every single item used in the office and every single software system we use, not just based on their effect on our team and our clients. I want my employees and clients to enjoy their time in our offices and go home from work fulfilled.
How the coronavirus pandemic affects your business, and how are you coping?
Eva Radeva: It is without a doubt that every company in the world has been affected in one way or another. Fortunately, we have been lucky to experience minimal to no changes. Sure, the real estate market is more tough right now, but we continue to work and do our best, just like before the pandemic, and we see that this is what keeps us successful. Hard work and a positive outlook.
Did you have to make difficult choices, and what are the lessons learned?
Eva Radeva: I believe in looking forward to the future where making business or personal choices. I do not support decisions based on fear or cutting corners. We have not made any significant changes as we are already very well organized and efficient in our work.
We are, of course, following the necessary safety measures, but these are the only changes we have implemented.
What specific tools, software, and management skills are you using to navigate this crisis?
Eva Radeva: We have always been available to our clients remotely, and this has proven useful during this crisis. Some of our potential clients live outside the country and are not able to travel. In such cases, we ensure to video call them by WhatsApp. In our experience, this is the easiest solution we can provide potential clients as most of them already have this mobile application. Keeping things simple is often the best choice.
I have always cared about the wellbeing of my team, but I find this especially important now, during the pandemic. I make sure my team feels safe and comfortable when working. I also communicate with them a lot and make sure they can talk to me whenever something is wrong. We also often discuss if anything can be handled better and more smartly that can benefit our work, wellbeing, and comfort.
Good leadership and human care are what many companies can benefit from. Even taken from a monetary point of view, happy employees make your customers happy, and happy customers drive a business.
Who are your competitors? And how do you plan to stay in the game?
Eva Radeva: We focus pretty much on our own company and the quality we provide, and not on the competition. I am a perfectionist, and my employees are a selection of amazing people who care and do a remarkable job. This usually takes care of our good place in the market.
Your final thoughts?
Eva Radeva: I would advise anyone reading this publication to look at the importance of self-care and wellbeing for those around you, be it your family or your employees. Carrying makes you not just a better person, but it gives you advantages only hard work alone cannot beat.
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