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eCommerce – the Future of the Retail Says CloudCart’s Evgeni Yordanov 

kokou adzo



Evgeni Yordanov CloudCart

First of all, how are you and your family doing in these COVID-19 times? 

Evgeni Yordanov: Well, unfortunately, the Covid virus influence has affected all of us. I have two toddlers, and as parents, we experience difficulties with all restrictions, health care, home, and work tasks.

Tell us about you, your career, how you founded CloudCart.

Evgeni Yordanov: I’ve joined CloudCart almost a couple of years ago as a partner and Chief Digital Officer. It is a relatively young company, housing powerful technology and seasoned professionals with rich experience in eCommerce, website, and e-store building.

 My strong background in the fields of Marketing and SEO, along with managing big companies, allows me to contribute to CloudCart’s achievements and, together with my partners and founders of CloudCart – Nikolay Iliev and Peter Iliev, to lead the company to great success and expansion overseas.

 Our platform is a world-class solution for online retailers. The Statista portal, in partnership with the big US news media Newsweek has placed CloudCart in Top 3 in the eCommerce industry in the world in terms of a balanced approach between technology, design, functionality, ease of use, and pricing.

How does CloudCart innovate? 

Evgeni Yordanov: CloudCart is a universal eCommerce platform, enhanced with marketing instruments for more sales. Our main focus is to help small and medium-sized businesses to start and develop a successful online business. It has important automation in favor of the business, such as optimized checkout, easily manage the product catalog, various discounts, abandoned cart e-mails, chatbot, third-party integrations, etc. We aim to solve 3 major pain points of all SMB retailers: the lack of time and knowledge, too expensive start, and failed marketing.

How the coronavirus pandemic affects your business, and how are you coping?

Evgeni Yordanov: Actually, during the lockdown, our business increased, as the interest in making online shops was really high.

 In normal months, we would have 200-300 new store registrations. But from March through May, there were at least 1000 new shops created with CloudCart each and every month. And this trend hasn’t shown any signs of slowing down.

Did you have to make difficult choices, and what are the lessons learned?

Evgeni Yordanov: The biggest challenge for CloudCart was to deal with many more new clients, enquiries, and additional services in the times when everybody is working from home, which, as you can imagine, made communication difficult within the team. We answered the higher demand by hiring additional staff, so we are ready to serve them properly as per our SLAs.

How do you deal with stress and anxiety? How do you project yourself and CloudCart in the future?

Evgeni Yordanov: Stress is part of every business, and as an experienced manager, I know how to handle it and take time to relax and think of the best solutions. CloudCart’s goals are to expand rapidly – we are taking steps to launch new markets, starting with a few more now in Europe and continue with other countries across the globe. 

Who are your competitors? And how do you plan to stay in the game?

Evgeni Yordanov: Our major competitors are Shopify, BigCommerce, and some other solutions on the eCommerce market. We are beating some of them in the technology department, some in the technical support department, and some in the pricing model of CloudCart, which by the way, is one of the very few freemium cloud-based SaaS eCommerce pieces of software in the world. Ideally, we are constantly trying to meet and outdo our clients’ great expectations at an affordable price point.

Your final thoughts?

Evgeni Yordanov: Thank you very much for your time and attention during this interview. It’s been a pleasure for me to participate in this series of yours and let more people learn of other great business solutions, which can help them earn more, take care of their families, and live better lives in these uncertain times.

Your website?                                                                  

Kokou Adzo is the editor and author of He is passionate about business and tech, and brings you the latest Startup news and information. He graduated from university of Siena (Italy) and Rennes (France) in Communications and Political Science with a Master's Degree. He manages the editorial operations at

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