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GOODERS – a Business for Good Deeds and Deals, Says Fabio Procópio

kokou adzo



Fabio Procópio Gooders

We talked to Fabio Procópio of Gooders about their deeds and deals and he had the following to say:-

First of all, how are you and your family doing in these COVID-19 times? 

Fabio Procópio: Not different from everybody, the covid-19 epidemy has been a surprise we never expected to face. Since March, we’ve learned to reorganize our lives and build a “new normal” life.

If I could highlight a positive aspect in all of it, I would be closer to my kids and have more time to be with my family.

Tell us about you, your career, how you founded Gooders.

Fabio Procópio: I’ve worked in communication media for many years, especially for a big TV channel in my city. However, I always missed having a purpose in my work, especially in terms of social impact.

In this way, I founded a branding agency to deliver more than financial results or awareness but a social legacy. Through these projects, the idea of Gooders came to me.

Gooders, a social tech focused on rewarding people who promote social impact, has to result from my career and personal life to build a profitable business through a real gain-gain relation with society.

How does Gooders innovate? 

Fabio Procópio: Gooders is a startup that rewards people for doing good deeds.

We provide benefits for those who promote social impact.

Our rewards program recognize volunteer, social donators and anyone who participates in any Gooder’s special action or makes an improvement in one of our registered partners will accumulate Gooders points that can be redeemed for discounts on exclusive stores, products, and experiences.

How the coronavirus pandemic affects your business, and how are you coping?

Fabio Procópio: Our entrepreneurial and creative spirit has been in proving since the pandemic beginning. However, we’ve successfully reviewed some project formats and adapted our daily work, even creating new initiatives. 

It is also relevant to emphasize that the covid-19 pandemic allows people to look to each other, rethinking their relations and way of doing business. Companies have started to pay more attention to social issues and their roles to make things better.

In the end, people are more open to putting forward a social cause, which is good for society and for our business too.

Did you have to make difficult choices and what are the lessons learned?

Fabio Procópio: Review all our financial structures, prioritize costs, reconsider projects, and choosing what we must postpone had been a real challenge this year. Dealing with these issues has to be a great way to mature our business.

How do you deal with stress and anxiety?

Fabio Procópio: I always try to think positive, focus on work, and not be whining when something does not go as planned. I am attempting to envision where something could be wrong and anticipate the best opportunity to create the right solution.

Who are your competitors? And how do you plan to stay in the game?

Nowadays, I do not believe we have a direct competitor thinking about the business as a whole. Nevertheless, it does not mean we will always be like this, and we must do continuous innovation and articulating with good partners to deliver more profit with social impact.

Your final thoughts?

We’ve built Gooders to be a gain-gain business, promoting social impact in a profitable way: society, businesses, and donators winning more and more. This pandemic comes to makes review our lives and the way we are doing business. I hope it would change people for the better and new businesses like ours proliferate worldwide. 

Your website? 

Kokou Adzo is the editor and author of He is passionate about business and tech, and brings you the latest Startup news and information. He graduated from university of Siena (Italy) and Rennes (France) in Communications and Political Science with a Master's Degree. He manages the editorial operations at

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