First of all, how are you and your family doing in these COVID-19 times?
Fabricio Miranda: These are certainly challenging times, and everyone is adjusting as well as they can. I particularly see these moments as opportunities to get out of the comfort zone and find new ways to live. My view is that a lot of good things will come out of this moment.
Tell us about you, your career, how you founded Flieber
Fabricio Miranda: I’ve been an entrepreneur since when I was 26 years old. Flieber is the 7th company that I’ve founded or joined in the very early stage. After a successful exit in the infrastructure segment, I decided in 2015 to start investing in the online retail revolution. Since then, I founded three technology companies related to this segment, being one a landing platform, one an autonomous advertising platform, and the third Flieber, a supply-chain tech company that I founded in 2019.
How does Flieber innovate?
Fabricio Miranda: We value a lot of feedback from our customers. So, whenever we have a thesis, we quickly launch an MVP and iterate with real users to make it a full solution. We find this process of being close to the market a fundamental part of our culture.
How the coronavirus pandemic affects your business, and how are you coping?
Fabricio Miranda: Although this whole situation has had a major negative impact on the lives of millions of people, for online retail, it has acted as a catalyst, having accelerated the expected growth of the industry in at least 3 years. Being in the supply-chain for online retail puts us in a unique position for growth since they have both become hot subjects.
Did you have to make difficult choices, and what are the lessons learned?
Fabricio Miranda: Fortunately, we didn’t have to face the tough decisions that many other industries have faced. That said, any moment of crisis makes us grow, and we tried to improve our company, which included embracing the new work from home culture.
How do you deal with stress and anxiety? How do you project yourself and Flieber in the future?
Fabricio Miranda: After seven businesses and a couple of successful exits, we learn that there are three basic elements to success:
(1) Being close to the target audience
(2) Having a focus to iterate quickly
(3) Being resilient.
This mindset makes me able to leave the anxiety out of the equation and focus on what I can really have an influence on.
Who are your competitors? And how do you plan to stay in the game?
Fabricio Miranda: Our main competitor is the Excel spreadsheets that most of the market still uses to make any projections or to support any decisions. After fighting against the reality that everything ends in Excel, we ended up embracing it as part of our solution and integrating the option of using Excel as a support in many different steps of our process.
Your final thoughts?
Fabricio Miranda: The glamour of startups makes people think that success comes easily. But very few understand that the “overnight” successes that we head about were actually the result of many years of investment, a lot of frustrations, and a huge dose of persistence.
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