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How Goin is Helping People Not Only Save but Achieve What They Ever Dreamed of

kokou adzo



Federico Casserly Goin

We talked to Federico Casserly on how Goin is helping people achieve their financial goals and he had the following to say about it.

First of all, how are you and your family doing in these COVID-19 times? 

Federico Casserly: Thank you for asking. Luckily, my family and I are doing well. Despite that, we know we are facing difficult and strange times, so I am conscious that we should spend more time at home and take care of the people we love.   

Tell us about you, your career, how you joined Goin.

Federico Casserly: I used to work in business development at Mercado Libre (NASDAQ: MELI), creating different partnerships for Mercado Pago, its fintech branch. I found in Goin an incredible opportunity not only to apply the knowledge I have but to learn from a really high-paced environment and a great working team.

I left my country in the middle of Covid’s outrage, but I’m really convinced that Goin has a great opportunity and a big responsibility to help people save and achieve their goals.

How does Goin innovate? 

Federico Casserly: I think that Goin perfectly understood the real necessity that society has. Millennials didn’t receive a deep financial education at school or university, and they normally feel fear of personal finances. Goin is the solution to that fear: we help our users not only to save automatically and lose those fears but to complete every objective that they always dreamed of.

So as to make this happen, we combine technology with financial intelligence, and we create a Smart Plan customizable for every user. Our objective is to understand everyone’s situation and help them save for their specific needs, which could be from buying a new mobile phone to saving to pay some debts or getting married next year.

We also have an investment section where everyone can invest without being an expert on the topic! Users can buy ETF, Cryptos or even make crowdlending in a dynamic way.  

How the coronavirus pandemic affects your business, and how are you coping?

Federico Casserly: Luckily, we are doing very well, and our business wasn’t affected by Covid. In fact, we helped a lot of users start saving for an emergency fund in case they need it in the future. Our mission is to understand people’s needs and help them as much as we can to cover them. 

Did you have to make difficult choices, and what are the lessons learned?

Federico Casserly: I think that as a startup, we are constantly making difficult decisions and choosing between a way or another, and that probably will forge part of Goin’s future. But one of the things that I’ve learned is that, in a startup, it is better to make quick decisions than to miss an opportunity. 

Another important thing is to have an engaged team with a 360 look, where everyone feels comfortable to tell their ideas, make decisions and do ‘out of comfort zone’ jobs. 

How do you deal with stress and anxiety?

Federico Casserly: I practice sports as much as I can. I try to play football from two to three days per week in Barcelona, and I play Squash once a week. When I don’t have this possibility, I simply go jogging.

Who are your competitors? And how do you plan to stay in the game?

Federico Casserly: We have some competitors in Europe, but I think that we are the best at understanding users because of our user-centric look. 

Your final thoughts?

Federico Casserly: I think that the global pandemic made everyone think about how they were living and re-prioritize many of their regular decisions. But I’m sure that we are going to come out much stronger from this situation because it made us think out of the box. 

Your website? 

Kokou Adzo is the editor and author of He is passionate about business and tech, and brings you the latest Startup news and information. He graduated from university of Siena (Italy) and Rennes (France) in Communications and Political Science with a Master's Degree. He manages the editorial operations at

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