Digital Marketing
GameScorekeeper Rides the Esports Wave
We talked to Felix Klastrup of GameScorekeeper about helping leading actors in esports excel, through engaging content solutions and high-quality esports data.
First of all, how are you and your family doing in these COVID-19 times?
Felix Klastrup: Very good, thanks. Although it’s certainly a different life with new challenges, working and schooling from home has meant that we are more together as a family, which is nice.
Tell us about you, your career, how you founded GameScorekeeper.
Felix Klastrup: I’m an economist who’s always had a passion for video games. When I finished my Master’s Degree, I wanted to work at an international company with a mission to make the world a better place. This led me to Vestas Wind Systems, the world’s leading wind turbine manufacturer, where I worked for four years in M&A and strategy. It was interesting, and I learned a lot. Still, I also found out I wanted to start something of my own, so I founded GameScorekeeper in 2016 to focus on my two main interests: Video games and data analysis.
How does GameScorekeeper innovate?
Felix Klastrup: We create data APIs and services that help our customers build new products, reach new audiences and create new revenue streams.
How the coronavirus pandemic affects your business, and how are you coping?
Felix Klastrup: We have seen a strong interest in esports during the pandemic and a boost in inbound leads and sales opportunities. However, we’ve not been able to attend trade shows and meet new potential customers face to face, which has made it harder to form relationships. We are coping by focusing more on our digital marketing and sales, which has worked quite well.
Did you have to make difficult choices, and what are the lessons learned?
Felix Klastrup: Not yet, but that may still come.
What specific tools, software and management skills are you using to navigate this crisis?
Felix Klastrup: We use Slack, Google Workspaces, Asana and Miro to communicate and collaborate with both our internal team and our customers. I work very well.
Who are your competitors? And how do you plan to stay in the game?
Felix Klastrup: We have a number of competitors, but Abios and PandaScore are probably the two companies that are most similar to us. We actually plan to stay ahead by focusing narrowly on what we’re good at Data integrity and custom solutions.-
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