We talked to Filip Hasa of pixelfield, a partner for digital product development, design and strategy.
First of all, how are you and your family doing in these COVID-19 times?
Filip Hasa: We’re doing ok, but it’s especially hard to stay at home with a toddler. A home office is not that appealing somehow.
Tell us about you, your career, how you founded pixelfield.
Filip Hasa: I founded the company about 8 years ago what my classmate at the time, Michal. I would like to say we had dome noble goal in mind when we started, but we just wanted to make a few bucks of making websites.
How does pixelfield innovate?
Filip Hasa: We mostly help our clients to innovate through discovery sessions, workshops, design sprints etc. But the most important thing that helps you innovate is learning how to understand your resources and prioritize.
How the coronavirus pandemic affects your business, and how are you coping?
Filip Hasa: We are one of the luckier industries. We were not affected much – yet. But a few of our clients were, and some of the projects had to end.
Did you have to make difficult choices, and what are the lessons learned?
Filip Hasa: We had to stop our growth plans and focus on the key projects with our senior staff.
What specific tools, software and management skills are you using to navigate this crisis?
Filip Hasa: We constantly iterate on our business model and how we run things in the company. We do not stick to certain tools but use what is most useful at a given time.
Who are your competitors? And how do you plan to stay in the game?
Filip Hasa: There is tough competition in the development industry, but we adjust our services accordingly to the situation on the market, and we aim to offer the skillset and mindset that is necessary for our clients to succeed.
Your final thoughts?
Filip Hasa: Innovation is a mindset. Once you understand, you will have to change and adapt constantly, and there is nothing that can stop you. But it’s difficult to step out of your comfort zone and challenge your own ideas.
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