INNOVATORS VS COVID 19
Discovering B2G, a Leading Supply Chain Consulting Firm

How Frederic Gomer, Co-Founder and Managing Partner of B2G Consulting is offering supply chain consulting through creative solutions and strategies.
First of all, how are you and your family doing in these COVID-19 times?
Frederic Gomer: My family, colleagues and friends are well. Singapore is in Phase 3 of its three-phased approach to resume activities. Most activities, subject to safe distancing management and distancing measures, have resumed. It was tough during the initial “circuit breaker” period, but Singapore has done a great job managing the pandemic.
Tell us about you, your career, how you founded B2G Consulting.
Frederic Gomer: In 1999, I began my career in engineering, working for various industrial companies in France as a continuous improvement engineer. Following this, another opportunity was presented for me to work for an international Supply Chain consulting firm in the Middle East where my family and I spent a couple of years and then I moved to Singapore in 2008 as a Senior Consultant before embarking on starting my own firm B2G Consulting in 2011 with my partner Mourad Boussaid.
How does B2G Consulting innovate?
Frederic Gomer: As a consulting firm, innovation involves new ways of creating values for our customers, which means creating and implementing creative solutions and strategies via digital transformation, optimising processes & increasing efficiency, analyzing and driving results through data analytics, machine learning and artificial intelligence. In this role, we enable our clients to bridge the gap between where their workforce is currently performing and how they need to perform in the future by driving innovation and supporting business goals in a new way.
How the coronavirus pandemic affects your business, and how are you coping?
Frederic Gomer: Like our clients, we have faced the crisis with a spirit of reinvention. Our mantra “accelerate or die!”
The journey to recovery for many of our clients continues. We have been busy during and post, as some clients have taken advantage of the crisis to push towards digital transformation, revisiting their supply chain operations to convert it to agile operations.
With the COVID-19 crisis, fundamental changes in consumer behaviour, supply chains, and routes to market were knocking companies off balance. We have supported our clients by providing them with future insights and industry-specific advice to navigate what business leaders & organisations should consider current and next.
Did you have to make difficult choices, and what are the lessons learned?
Frederic Gomer: We entered the year with some aggressive sales objectives and strategic events, such as the Global Women Supply Chain Leaders Award 2020. When the full impact of the pandemic started to become apparent, we had to become flexible and modify our game plan.
Firstly, it was all a hands-on deck to support our client’s supply chain challenges. Clients were after quick, fast solutions with tangible results.
During the crisis, we introduced a disaster recovery model solution to support them on how to reduce cost, look at their working capital optimisation, improve and optimise their distribution network, and assist to quickly change sources are some of how rapidly our customers’ supply chain had to adapt to the situation. Although some clients had to hold some projects, we now witness clients returning and seeing through these projects.
Our first virtual event was hosting the first Global Supply Chain Leaders Award 2020. It was the largest virtual global supply chain summit dedicated to women leaders in the supply chain. It was a huge learning curve for everyone – to go virtual. However, we made it happen. The event drew a lot of positive reactions globally with +1,600 registrations across 80 countries, supported by industry supply chain leaders and experts.
Importantly it drew and zoomed attention to the cause of highlighting women in the supply chain. More to come in 2021. We are happy to have sailed through the pandemic without layoffs.
What management skills are you using to navigate this crisis?
Frederic Gomer: Mental readiness, clear communication and adaptability are skills that helped me to step up and reassure and guide customers, stakeholders, and employees.
Who are your competitors? And how do you plan to stay in the game?
Frederic Gomer: There are many players in the supply chain consulting industry. Compared to larger consulting firms, we are flexible in our strategies and processes, therefore, allowing us to move faster in embracing innovation, offering exceptional specialist expertise and bespoke solutions to our clients. To keep ahead of our competitors, we focus on these strengths.
It may sound odd, but we have formed a partnership with our competition to identify ways to help our client’s business needs. We believe that bringing the right partner can add complementary products and services that strengthen our value to our customers. In addition, it has also opened new opportunities that may not have come to us otherwise.
Your final thoughts?
Frederic Gomer: For supply chain sustainability, Companies should keep in mind as they do so, including how to make their supply chains more stable and prepare for subsequent disruptions is how to improve their supply chain’s sustainability. A Greener supply chain can deliver benefits for both business and the environment.
And this has prompted us to launch The Global Sustainable Supply Chain Summit on June 8 & 9th, 2021, the largest sustainable supply chain summit we are hosting and the Global Women Supply Chain Leaders Award 2021 in September 2021.
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