Gabriele Musella of Coinrule tells us about giving everyone access to the right trading tools.
First of all, how are you and your family doing in these COVID-19 times?
Gabriele Musella: We are doing very well, thank you. We are doing our best to adjust to the current realities and adapt to the new way of living and doing things, especially on Zoom.
How does Coinrule innovate?
Gabriele Musella: Coinrule’s innovation is about helping ordinary people, non-professional traders, to take advantage of trading and being part of the democratization of finance; in other words, to give everyone access to the right trading tools. We enable people that trade cryptocurrencies to build trading bots without having to program a single line of code. We have been able to achieve this through our unique use of the If-this-then-that Logic as a trading strategy. This strategy makes it incredibly easy for just anyone to trade by creating a rule that is based on specific conditions. For instance, ‘If the price of Bitcoin goes up 3% and the volume goes up 5% within 3 hours, buy $500 of BTC with my USDC wallet”. We have over 150 trading templates and a very friendly interface that guides users when creating trading rules.
How the coronavirus pandemic affects your business, and how are you coping?
Gabriele Musella: The Coronavirus pandemic also caused the market to crash. That affected the whole world’s economy. This means loss of money for a lot of traders and investors. However, we experienced something different. 67% of the funds invested by Coinrule users were in profit. This experience in the middle of a financial crisis further validates our methods and strategy. Going forward, we are much more committed to improving our strategies and technology to ensure that the funds of our users are protected while they take advantage of opportunities in the market.
How do you deal with stress and anxiety, how do you project yourself and Coinrule in the future?
Gabriele Musella: I think that realizing that there are always going to be uncertainties and that things are not always going to be in my control helps to reduce stress and anxiety. Instead of becoming anxious over what the future holds, I try to take it one day at a time, being proactive and flexible in handling situations as they arise and evolving and pivoting when needed.
Who are your competitors? And how do you plan to stay in the game?
Gabriele Musella: Our competitors are the platforms that provide automated trading services, such as 3Commas. While there are a number of competitors in the market, what makes us stand out is our user-friendly platform that can be used by people with no experience in trading and our unique use of the ‘If-this-then-that’ logic. We are very committed to continuous innovation, improving our technology and methodology to serve our growing user base. We plan on introducing the simplest backtesting tool and expanding to accommodate traditional asset classes like FX and stocks. We will also be introducing Edutainment gamification and providing tools for institutional investors.
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