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Gennady Perepada: “Personality is Everything for a Luxury Real Estate Broker”

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Among the New York real estate elite, Gennady Perepada is referred to as no less than Mr. Manhattan. And he lives up to this name – in business and everyday life alike. Gennady’s real estate expertise is valued across states, countries, and even continents. He is a broker who knows everything about real estate in the USA – from New York to Florida. Seeking his advice and contribution is the smartest thing to do if one is looking for an exceptional deal.

Today, Gennady is a licensed real estate broker and international investment consultant working in the luxury real estate segment for more than 20 years. His brokerage firm One And Only Realty is a go-to company for many successful people who want the best service, best deals, and an exclusive approach to customer service. Needless to say, that’s what Gennady and his team have been continuously delivering to their clients all this time.

Unique business philosophy as a recipe for professional success

When Gennady Perepada immigrated to the United States from Ukraine in the early 1990s, he began to explore the American real estate market and was fascinated by it. He soon realized that was the sphere where he wanted to start his business and eventually, Gennady started taking his first steps as a real estate broker. After all, owning a home is a huge part of the American Dream, and Gennady knew right away that he wanted to help people live their dream through his work.

That is how, 20 years ago, One And Only Realty came into being. Gennady wanted to establish a real estate brokerage firm that would go above and beyond to cater to clients and score the best possible deal for every single one of them.

That’s the primary reason why I chose to start a small boutique company instead of going down the corporate path. For me, intensive growth always wins over extensive one. My business philosophy is simple – service, service, and again, service – at the top level, for every client, no matter their needs or budget.” – comments Gennady.

Indeed, Gennady and his stellar team of luxury real estate experts are always willing to go out of their way to satisfy their customers’ needs, whatever those might be. There is no problem Gennady would not be able to solve, no request his firm would not be able to fulfill.

Client satisfaction is everything. Our motto at One And Only Realty says it all: ‘it’s always the client that chooses us, not the other way around.’ And customers come back to the businesses they genuinely trust.

There is no shortage of telling examples that prove Gennady’s willingness to take customer service to the next level. He provides top-quality legal advice, chooses the right property even for the most extraordinary taste, evaluates clients’ property, lands the best buying or selling deal – you name it. And Gennady would not hesitate to go a little extra if necessary. Throughout his career as a real estate broker, he helped his clients sort out medical insurance, housekeeping, a car purchase… the list goes on and on. That’s just what Gennady does – provide exceptional client service round the clock. And he attributes much of his success as a luxury real estate broker to his personality.

This is just the way I am – unique, energetic, determined to do whatever it takes to give my clients what they deserve – and they always deserve the best service possible. I want to project my personal qualities onto my business. You are what you do – and vice versa.

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Inside Gennady’s real estate business

What makes Gennady’s reals estate brokerage firm unique? The pillars of its success are top-quality customer service, excellent real estate expertise, deep awareness of the American market specifics, and, of course, a solid business ethic.

Gennady takes pride in his merit-based approach to hiring professionals to work for his firm. People of any background, nationality, gender, or worldview can join the One And Only Realty team – as long as they possess the expertise, skills, and most importantly, the drive to deliver and grow together with the company. Such inclusivity is what makes Gennady’s firm so diverse, adaptive, and effective at what it does.

Another business facet Gennady emphasizes is the idea of non-material value that comes with real estate purchases people make with his firm.

We’re not simply selling reals estate. Sure – that’s the immediate transaction we execute but there’s so much more to it. What you get with a luxury apartment or house is self-confidence, status, a brighter view of your future, more effective networking – these things are just impossible to put a price tag on.

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Envisioning the Future

Today, Gennady’s real estate brokerage company has offices in New York and Florida, and the firm is planning to expand in Dubai and other locations overseas. This ambitious growth is a natural path of Gennady’s business endeavor. The company has withstood the COVID-19 crisis and came out even stronger and more successful than before.

Our plan remains unchanged throughout many years in the real estate market: growth, development, and further customer service improvement.

Gennady underlines that no matter the social, economic, or political landscape, he and his team stay focused on delivering value to their clientele. Moving forward is the only way Gennady knows and accepts.

One And Only Realty continues to do business with high-network individuals looking for meaningful real estate purchases and profound business interactions with top professionals. And Gennady is ceaselessly working on bringing even more to the table. He believes that real estate deals should be something to celebrate, not stress over. And that’s what he provides to his clients. Remarkably, despite his busy schedule and faced-paced life revolving around the competitive world of luxury real estate, Gennady has never been happier.

“I simply love what I do for a living. And it’s the kind of love that I know is forever. And when you love something, you make it work no matter what. Being a New York top real estate broker is what I was always meant to be.”


Kossi Adzo is the editor and author of He is software engineer. Innovation, Businesses and companies are his passion. He filled several patents in IT & Communication technologies. He manages the technical operations at

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