We talked to George Njoroge on how Enfinite Solutions is helping busy lawyers and in-house legal officers, save time, operational costs, increase efficiency and make better decisions.
First of all, how are you and your family doing in these COVID-19 times?
George Njoroge: This has been a tough time for our country and people. But we have been truly blessed. My family and team are all well, and we’ve been taking precautions to stay safe.
Tell us about you, your career, how you founded Enfinite Solutions.
George Njoroge: Our Company, Enfinite Solutions Limited, is based in Nairobi, Kenya. We founded the company back in 2007 as a software company. I previously worked as a software developer at a local company, and it was only natural for me to start a software company. We didn’t dive into the legal tech sector until 2010.
We dived into legal tech as we saw the need to automate the legal sector, which has had manual procedures and processes including filing, billing, client payments recording, etc. for a very long time. Ten years down the line, we couldn’t be happier with what we’ve built.
How does Enfinite Solutions innovate?
George Njoroge: We listen closely to what our clients need. Their pain-points and build a feature to address the pain-point. Whether it is a better report, a module user or client engaging module, etc., we also try to forecast what the client would need in the future and develop a tool for it to stay ahead of the competition.
Case in point, we realized that our clients would need a Business Intelligence (BI) tool to help them analyze the data they’ve collected over the years using one of our proprietary software. LawAnalytix was born. With this tool, law firms can analyze their data in real-time to extract reports and core statistical data that will tell them more about their firm, e.g., revenue growth rates both current and future, debt-to-equity ratios, realization rates, etc.
How the coronavirus pandemic affects your business, and how are you coping?
George Njoroge: The pandemic did not affect our productivity or efficiency in delivering services to our clients. When the pandemic hit the country and organizations were forced to close offices, we continued to offer support to all clients. Our software is cloud-hosted; as such, clients who ended up working from home continued to access their data without interruptions. We also had to close the office and move into working remotely, but this wasn’t an issue at all.
We hold weekly meetings 2 times a week to keep each other appraised with what’s happening, and so far, it has been working well. The team is more focused, and they save a lot of time, not to mention money, from having to travel 5 days a week to the office. We’ve since decided to remain a virtual workforce for the foreseeable future.
We also ended up closing deals and getting new clients, so like I said before, truly blessed.
Did you have to make difficult choices, and what are the lessons learned?
George Njoroge: We had to give up our physical office, which was a common meeting place for all staff members. We are a close-knit family, so we knew it was going to be hard for a while. While we had gotten accustomed to seeing each other every day of the week, we knew the resolutions to go remote would be tough. However, it all worked out, and I would say we are stronger as a team than ever before.
We also had to forgo revenue from some of our clients who had been hit the most, but we continued to offer our services at reduced costs until a time that they could resume their subscriptions.
Lessons Learnt: adversities bring people together in ways that we couldn’t think of before.
How do you deal with stress and anxiety?
George Njoroge: My family has been a solid rock on what I do. I talk to them about our plans, our troubles, and like they say, “A problem shared is a problem half solved.” I have come to accept that stress and anxiety are a part of life, and we can’t run away from them. But also that all problems have to be solved with the right kind of thinking. Never give up!
Who are your competitors? And how do you plan to stay in the game?
George Njoroge: I would divide our competitors into 2 categories, Direct and In-direct competitors. Direct competitors being those who offer the same products as we do. While it true that they are competitors, of late, I see them more as collaborators. We don’t need to compete with each other but rather for a coalition of sorts and offer a better service to our clients. Our biggest in-direct competitor is basically any law firm or legal department out there using manual processes. These are the firms we wish to change and automate/digitize.
We always try to think of the bigger picture and see what the client would require not just now but also in the future. We stay in the game by solving the day-to-day issues that our clients are experiencing so as to have a better experience with our software tools.
Your final thoughts?
George Njoroge: The pandemic has been hard for our country. But I am hopeful that 2021 will be a better year. We shall always find a way to move forward. I believe we’ve also learnt a lot about how to do business in an uncomfortable environment. Online tools, collaboration tools, video conferencing tools, content management systems, etc., have helped many organizations. For any law firm or legal department wishing to automate their operations, please reach out to us at [email protected]
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