We talked to Gigi Mortimer of EyeJust about blue light blocking technology, and she had the following to say:-
First of all, how are you and your family doing in these COVID-19 times?
Gigi Mortimer: We have been surviving, like the rest of the world, and on our devices 24/7.
Tell us about you, your career, how you founded EyeJust.
Gigi Mortimer: I started the company three years ago to help my family’s health. I have always had a passion for design, science and innovation. As Director of Ideas and Inspiration at Tory Burch and Accessories Design Director at Ralph Lauren, I was focused on creating great designs and simple solutions. The combination of my business background and personal interests led me to create EyeJust Blue Light Blocking Screen Protector. It all started when my son couldn’t sleep, and I discovered that he was watching movies on his tablet under the covers before bedtime. I took the tablet away, and he slept fine. I was also looking at my phone and emailing colleagues in the middle of the night and not sleeping well. I was intrigued that tech devices could profoundly impact sleep and set out on a mission to research and discover why. I learned about blue light coming from our devices, and it’s negative effects on sleep, skin and eyes. I could have created glasses, but I opted to embed blue light blocking technology into the screen protector as the first line of defense.
How does EyeJust innovate?
Gigi Mortimer: We are always looking at current trends and creating products based on the needs of our consumers. We brainstorm and test all of our concepts before going to market. We are focused on protecting eyes, skin and sleep and develop products to meet that need. 5. How did the coronavirus pandemic affect your business and how are you coping? Ironically, the pandemic has called attention to the perils of blue light overexposure coming from our screens. With remote work and e-learning the new normal, consumers are determined to protect their health now more than ever. Overall, we have had tremendous growth during this time period and have had incredible feedback from our customers.
Did you have to make difficult choices, and what are the lessons learned?
Gigi Mortimer: Luckily, we didn’t have to make any difficult choices. We did not furlough any employees and were fortunate to maintain our level of staff. We also learned that we could work remotely and that we were efficient with our operations. In addition, we learned that consumers were more receptive to our message than ever before since they are on their devices 11+ hours a day.
How do you deal with stress and anxiety? How do you project yourself and EyeJust in the future?
Gigi Mortimer: Exercise is my key to dealing with stress and anxiety. Yoga walks in nature, and time in my garden helps me reset. I encourage our employees to take numerous breaks during the day and maintain a life-work balance.
Who are your competitors? And how do you plan to stay in the game?
Gigi Mortimer: Our competitors are screen protector manufacturers and companies who manufacture blue light blocking glasses. We stand above our competitors with rigorous testing. We have been tested by doctors at UC Irvine and proven to block more blue light than any other screen protector on the market. We also just completed a sleep study and participants recorded a better night’s sleep with EyeJust. We plan to stay in the game by continuing to focus on science and research, expanding distribution in big-box retailers and marketing our product with attention-getting branding and messaging.
Your final thoughts?
Gigi Mortimer: I started my company with the goal of helping consumers have a healthier approach to tech. I have a passion for educating consumers on how they can protect themselves from the downsides of blue light coming off of their devices. We are the beginning of this journey. Tech is fast, and science is slower. As more studies continue to document the hazards of blue light, I am on a mission to help people of all ages survive and thrive in the digital age.
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