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Technology to Deliver Real Citizenship

kokou adzo



Gillmar Bueno Unicainstância

We talked to Gillmar Bueno of Unicainstância on how they help people quickly solve their phone, tv and internet problem through their consultants.

First of all, how are you and your family doing in these COVID-19 times?  

Gillmar Bueno: My partner and I are living together during the quarantine. We are supporting each other in these challenging times and looking for healthy habits.  

These times are important to determine what is most important in life and how life is so short, and we are so weak. We learnt how important it is to do what we believe and be close to people we think are doing right. Spending more time on our solution was a straight consequence of this mindset.  

Tell us about you, your career, how you founded Unicainstância.

Gillmar Bueno: I am a Brazilian engineering student and entrepreneurship addict. In 2019, I developed the Unicainstancia idea in class. Today Unicainstancia is a lawtech company that democratizes citizenship to thousands around Brazil. We established our team, developed technology, and launched our operation during the quarantine.

How does Unicainstância innovate?  

Gillmar Bueno: We developed the technology to identify mistakes in light, smartphones, and water bills. When we find out errors, we pay the person who gave us the bills in 24 hours. We incur no risk nor experience a huge deadline. As a result, there are fewer lawsuits to the companies and in the courts. We are also creating structured data to develop insights into law decision-makers.  

How the coronavirus pandemic affects your business, and how are you coping? 

Gillmar Bueno: The pandemic accelerated our remote workforce movement for sure. We were already doing that, but now it is even hard to think of us working together in the same physical space.  

It was tough to do that initially; however, nowadays, we are enjoying the best side of working with people around Brazil, networking with people from Y Combinator, and learning from different perspectives.  

it is also true we could take advantage of our operation because today we are already delivering value around Brazil (and not only around big cities)

Did you have to make difficult choices, and what are the lessons learned? 

Gillmar Bueno: The hardest choices I made as a founder were dealing with the real mental health impact on our employees. There were so many people talking about anxiety even before entering the company. It was like an anxiety pandemic moment. Covid-19 caused consequences not only to older people but also to many young people.  

The biggest lesson that I could take from this was that it is impossible to dream only by myself or take care of myself. When you are leading a company, you should talk and act straight about mental health. If you are a startup, you have no much money, time, or energy to just ignore that.  

How do you deal with stress and anxiety? How do you project yourself and Unicainstância in the future? 

Gillmar Bueno: I have been a swimmer since I was a kid. This helped me deal with stress and anxiety normally. Of course, the quarantine was a totally different and a new thing, but I think I could continue living my life because I was already doing what I wanted and worked remotely. 

About my company, I can see better products since we are receiving fantastic support from experienced individuals in the Law and Financial market. We are working hard to create a solid and confident brand.  

Who are your competitors? And how do you plan to stay in the game? 

Gillmar Bueno: My biggest competitor is Brazil’s justice system, which is slow, bureaucratic, and doesn’t transmit reliability to citizens. My company brings all innovation, credibility, and good service to dissatisfied consumers. With technology and humanized service, we intend to specialize more and more in consumer problems to develop products that aim to bring citizenship to consumers.

Your final thoughts?

Gillmar Bueno: A pandemic brings modernization processes in all areas of life. We can learn from the pandemic that being with the one we love boosts our desire to transform the world through entrepreneurship.

Your website? 

Kokou Adzo is the editor and author of He is passionate about business and tech, and brings you the latest Startup news and information. He graduated from university of Siena (Italy) and Rennes (France) in Communications and Political Science with a Master's Degree. He manages the editorial operations at

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