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Covid-19 Pandemic and Innovation in Video Marketing

purity muriuki



Guillaume MARTIN Bluevista production

We talked to Guillaume MARTIN, CEO at Bluevista production about video communication and new technologies and here is what he said about it. 

First of all, how are you and your family doing in these COVID-19 times? 

Guillaume MARTIN: Everyone is in good health. Some members of my family have been infected, but they did not develop severe symptoms. We all try to stay positive and really hope better times will come soon.

Tell us about you, your career, how you founded Bluevista production.

Guillaume MARTIN: I founded this company with my partner in 2004 just after cinema school where we met. Quite a big challenge at the beginning to start a company and to try to get some clients. But during these 17 years, we have always been ahead of new technologies to innovate for our clients. We have already gone through bad times and good times. This one is one of a kind, but as always we adapted.

How does Bluevista production innovate? 

Guillaume MARTIN: We stay ahead of new technologies in visual communication. Our mission is to help our clients to stand out of the crowd with great communication, and for that we innovate.

Innovation can be visual (the way to show things, tell a story…) or by technology with augmented reality, virtual reality and interactivity. We don’t know yet what will be the new way to communicate tomorrow, but we will keep an eye on each idea that can shape it.

How the coronavirus pandemic affects your business, and how are you coping?

Guillaume MARTIN: The pandemic made the whole event industry to stop. This market is huge for us, so many projects did not show up. We then focused on distant communication, serving our products over the internet, live streaming events or distant meetings. Many of our clients had to reinvent themselves and the way they do business. We help them in that way and prepare for the future when events are back.

Did you have to make difficult choices, and what are the lessons learned?

Guillaume MARTIN: We had to cut in our expenses because of an entire market falling, but we put more budget on advertising and innovation. We have learned that we should keep innovating and advertising more, even in great times to stay ahead of the competition. This pandemic revealed what was essential.

How do you deal with stress and anxiety?

Guillaume MARTIN: We try to keep the team communicating and working on inspiring projects, even when they work from home. I think a big part of the stress comes from the lack of perspectives and social contact. That’s why we try our best to keep these two things alive.

Who are your competitors? And how do you plan to stay in the game?

Guillaume MARTIN: Our competitors are video production companies big or small size, depending on the project.

Some are playing the game of price cut, and some are in innovation. We are more in innovation, added value and customer service. We take care of our clients and try to offer them new ways to communicate.

Your final thoughts?

Guillaume MARTIN: This pandemic reset the game, and many actors have to reinvent themselves or get back to basics. We do both and hopefully for a brighter future in our industry.

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