Harrison Jordan undertakes NFT Copyright Project through HUP.LIFE to support artists and collectors
First of all, how are you and your family doing in these COVID-19 times?
Harrison Jordan: Good, thank you! Everyone is safe and healthy.
Tell us about you, your career, how you founded HUP.LIFE.
Harrison Jordan: I’m a cannabis lawyer by trade, meaning I help clients open up cannabis retail stores here in Ontario, Canada. I’m also a bit of a law nerd, and when articles about NFTs came out, I took notice of how certain issues kept coming up, including with respect to permanence and copyright.
How does HUP.LIFE innovate?
Harrison Jordan: We allow artists to fully monetize NFTs of their artwork through its copyright. Artists can now sell or license the copyright of their artwork.
The image and metadata linked to from an NFT can go down at any time due to server attacks, and through our decentralization partners, Flux and ETHO Protocol, we strive to solve this – what’s called the NFT permanence problem.
How does the coronavirus pandemic affect your business finances?
Harrison Jordan: Well, we’re in the NFT and art biz, and that’s booming now despite the pandemic. People are stuck in their homes, and what’s funnier than collecting cool art?
Did you have to make difficult choices regarding human resources, and what are the lessons learned?
Harrison Jordan: That’s especially important when you’re self-funding a project! Luckily I have a great team behind me that has been with me since the start.
Did you benefit from any government grants, and did that help keep your business afloat?
Harrison Jordan: Not yet, but we are actively exploring grants. In Canada, we have the Scientific Research and Experimental Development Grant Program (also called SR&ED or “Shred”). The requirements are onerous in terms of what work qualifies, but hopefully, we have eligible work that can take advantage of SR&ED credits.
Your final thoughts?
Harrison Jordan: I really appreciate you giving me this opportunity, and other startup founders, to share their stories.