We talked to Huseyin Tamer of Hiface about a selfie experience that delivers real-time on-the-spot beautification and the following is what he said about it.
First of all, how are you and your family doing in these COVID-19 times?
Huseyin Tamer: We, as cows, are also at home under normal circumstances. Being a programmer can always mean living a life like covid-19. But in the process, we stayed home more than ever, which is quite annoying.
Tell us about you, your career, how you founded Hiface.
Huseyin Tamer: I’ve been busy with computers for as long as I can remember, and I’ve been one of those people who think it’s boring to be an ordinary person. All my college life, I worked as a freelancer in different IT jobs (like animation, graphics design, cybersecurity, web development). In the process, I discovered things I liked or didn’t like. One day, when I was doing market analysis, I noticed the problem my company had solved. Then I confirmed this with lean startup strategies.
Everything was going great, and we were gaining organic users with a terrible MVP. Then I grew the team, we set out our vision, and we continue to work.
How does Hiface innovate?
Huseyin Tamer: Hiface is trying to change people’s personal appearance and shopping habits with augmented reality technologies. The difficulty of changing habits teaches us a lot. For example, it pushes us to create more realistic filters, more innovative processes and improve performance.
How does the coronavirus pandemic affect your business finances?
Huseyin Tamer: Hiface allows users to try make-up and accessory products without going to the store.
With the pandemic, our business model and technology came to the fore. We got more customers, users and money. There was an opportunity for us to change user habits, and we made good use of that.
Did you have to make difficult choices regarding human resources, and what are the lessons learned?
Huseyin Tamer: As a Hiface team, we worked remotely before the pandemic. All recruitment processes were remote. So it hasn’t changed for us.
How did your customer relationship management evolve? Do you use any specific tools to be efficient?
Huseyin Tamer: Starting a business with a low number of users and customers has taught us a lot. As this number and demand increases over time, we have followed an efficient path by combining what we have learned with specific tools to facilitate management.
We use a lot of tools. For Example Customerly, Appfigures, Canny
Did you benefit from any government grants and did that help keep your business afloat?
Huseyin Tamer: We didn’t benefit from any grants.
Your final thoughts?
Huseyin Tamer: The technology world saw covid-19 as an opportunity and realized many innovations. Technological advances in the world take place in situations where wars or people suffer heavy losses. This changed both human habits and technology. Hopefully, we’ll get to technologies that will take a shorter time to find the vaccine.
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