Brankica Dimovska, Co-Founder & COO of Ignite Global Media tells us how digital marketing is an important aspect of any business.
First of all, how are you and your family doing in these COVID-19 times?
Brankica Dimovska: Considering the circumstances and the global pandemic, I am doing well, and thankfully so is my family. For me personally, the COVID-19 pandemic has been an eye-opener; it has helped me sort out my priorities in life and made me appreciate everything I have and the fact that we should be thankful for being alive and in good health together with our loved ones. Moreover, I have adapted to the “new normal” quickly and found that remote work is my ideal setup as long as I am well-connected with my team.
Tell us about you, your career, how you founded Ignite Global Media.
Brankica Dimovska: As a linguist with 10-years of experience in sales, customer service, and digital marketing, in January 2019, I founded Ignite Global Media together with my four dear colleagues. We decided to open our agency when we recognized the need for digital marketing and video production for many businesses and startups to promote themselves globally. This is especially important today when most businesses have become aware that their online presence is much more of a necessity than an option if they want to promote their work successfully. I am happy to say that in these two years, we’ve learned a lot; we’ve had many successful projects, and as a team, we are stronger than ever.
How does Ignite Global Media innovate?
Brankica Dimovska: Ignite Global Media is a digital marketing agency and, as such, currently doesn’t have any innovative products or services. However, we all follow the latest trends in digital marketing and video production and tend to implement any new methods of operation or use innovative marketing tools. We also fully support all innovative businesses and startups, and we are also here to provide our services to them.
How does the coronavirus pandemic affect your business finances?
Brankica Dimovska: Our services include video production of events, and as expected, due to the pandemic, we’ve experienced certain financial loss as all events have been cancelled. Still, this crisis caused by COVID-19 has actually made people spend more time online, which helped us grow our client base with businesses that are looking for digital marketing services. Furthermore, we’ve started working fully remotely which also had a positive effect on our finances as we’ve saved unnecessary office costs.
Did you have to make difficult choices regarding human resources, and what are the lessons learned?
Brankica Dimovska: Luckily, we haven’t been in a position to let any employees go as we are still a small but valuable team of experts in various fields. The main lesson learned is that every business owner needs to show empathy, solidarity, and understanding towards their employees and, most importantly, support in these difficult times. As a team, we have been sticking together virtually and encouraging ourselves to make the best out of a challenging situation.
How did your customer relationship management evolve? Do you use any specific tools to be efficient?
Brankica Dimovska: I can happily say that as a company based in North Macedonia with a client base of global companies, we have managed to maintain our customer relationship at a high level. The pandemic has even brought us closer to companies in many countries worldwide. Thanks to the virtual channels of communication such as Zoom, Google Meet, and Trello for task management, we are easily connected with all our clients. In the same way, we maintain the workflow in the team.
Your final thoughts?
Brankica Dimovska: Our motto here at Ignite Global Media reads ‘Contemporary, Creative, Committed’. And we are proud to say that we are a young and dynamic team that trusts each other, supports each other, and motivates each other, following the latest trends, using our creativity, and committing to every small or big task at hand.
For anyone who is looking for a partner to grow together, the team at Ignite Global Media is here to help with content marketing, social media management, SEO optimization, or creating a winning digital marketing strategy.
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