Igbo Clifford Chimaizuobi of Information Guide Africa tells us about the multi-author online magazine for Africans.
First of all, how are you and your family doing in these COVID-19 times?
Igbo Clifford Chimaizuobi: I must confess we’re doing fine health-wise. The pandemic spread was controlled to the minimum in Nigeria, and none of my family members were directly affected.
Tell us about you, your career, how you founded Information Guide Africa.
Igbo Clifford Chimaizuobi: I founded Information Guide Africa with my twin brother, Igbo Stanford Onyemaizuchi, in 2017, and it was really a fun-difficult journey getting to this point.
There were already over a million websites doing what we wanted to start, and we have somehow risen to become the 400th most visited website in Nigeria, thanks to consistency and the right strategies.
The journey is becoming easier with time, and every day I wake up to be grateful we started.
How does Information Guide Africa innovate?
Igbo Clifford Chimaizuobi: We started from scratch and started building social media followers with constant ads and consistency.
They play a very huge role in helping our traffic, and we all know, of course, writing without getting people to read your works equals wasted efforts.
How the coronavirus pandemic affects your business, and how are you coping?
Igbo Clifford Chimaizuobi: Sincerely, the Covid-19 pandemic saw our traffic rise by over 200%.
It was like people were at home and bored, so we gave them something to help save the day.
Our businesses are web-based and barely negatively affected by pandemics.
Did you have to make difficult choices, and what are the lessons learned?
Igbo Clifford Chimaizuobi: Some of the most difficult choices we’ve made revolve around investments since there’s always almost a 50-50 chance things will go as predicted.
I’ve learnt that hardwork is good, but consistency is better.
What specific tools, software, and management skills are you using to navigate this crisis?
Igbo Clifford Chimaizuobi: We use tools to help spy on competitions, improve search engine ranking and minimize grammatical mistakes.
Sincerely, there are no special skills we put in place to help navigate the crises.
Who are your competitors? And how do you plan to stay in the game?
Igbo Clifford Chimaizuobi: Our competitors are few, and the Nigerian audience is very large.
We plan to stay in the game by employing more writers and having content on almost any topic you can think of.
Your final thoughts?
Igbo Clifford Chimaizuobi: Blogging is interesting and not too late to start.
However, it is the passion that will guide you especially seeing that the money won’t start pouring in as soon as you launch the platform.