First of all, how are you and your family doing in these COVID-19 times?
Igor Kurilets: Thanks for asking. At this moment, we are in good health. Of course, we keep to the safety measures and try to avoid crowded areas. IT area allows us to work remotely, so we take full of IT sphere technical advantages to keep safe.
Tell us about you, your career, how you founded Outsourcing Ukraine.
Igor Kurilets: I’m a co-founder of Outsourcing Ukraine. Three OU future co-founders met at the IT conference and realized that they had something to offer to this world. After the usual routine of negotiations, business planning, and feasibility study, Outsourcing Ukraine was founded.
Initially, the idea was just web and application development. Later, the long-term data entry projects appeared, and we created a separate division, apart from IT. With time, we found a very perspective and fascinating niche – Machine learning and have been running this activity so far.
How does Outsourcing Ukraine innovate?
Igor Kurilets: As an IT company, our challenge is to track the latest trends in IT development and be at the same pace as both software and hardware development.
Being lean is also vital for customer satisfaction and, therefore, company survival under COVID circumstances.
Our customers make us move and keep up-to-date. New technologies, directions, and various tasks. We grow together with them. Being flexible and modern is an innovative approach, I suppose.
How the coronavirus pandemic affects your business, and how are you coping?
Igor Kurilets: Well, the IT operational sphere lets use its biggest advantage – work from anywhere and at all times. The impact of COVID shows itself in a significant constraint of traveling opportunities and face-to-face negotiating. These temporary problems aren’t so critical as a commercial service market shrinkage, which, in my opinion, is the biggest issue.
On the other hand, COVID helps other market segments to develop rapidly. Delivery, streaming services, e-shops, and others got a powerful impact to extend and fill the new niches of rapidly changing markets.
Proper targeting, advertisement, skilled trading, and deep analysis of market realities are a good remedy.
Did you have to make difficult choices, and what are the lessons learned?
Igor Kurilets: As said above, COVID has put some of the projects on hold, and that, in its turn, couldn’t but cause a partial redundancy. Many businesses are experiencing uncertainty about the future, and that’s the biggest issue in winning a customer.
Being advanced, responsive to customer needs, having a feeling of changing market requirements is to be competitive in the COVID era.
How do you deal with stress and anxiety?
Igor Kurilets: I separate work time from leisure time. Work is for physical and mental tension; in contrast, leisure is for relaxing and restoration.
Working in reality, nowadays, is pressure. I keep so many things in mind that it is totally obvious that all that stuff must stay at work. Spending time with a family and switching off from work affairs helps “unload” my mind.
Keeping life balanced helps avoid frustrations and always be ready for action in due time.
Who are your competitors? And how do you plan to stay in the game?
Igor Kurilets: There are multitudes, but we keep competitive by being cost-effective, skillful, and known as a highly professional company.
Your final thoughts?
Igor Kurilets: The world is changing so quickly. This challenge makes us keeping be flexible and highly responsive to market demands. We always keep in mind that COVID will be gone one day. On that day, we will know how to get about with such a situation and will be “hardened” to meet new challenges and make our customers happy.