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Where There is a Crisis we See an Opportunity, Reveals Inmaculada Arteaga of Batchor

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Inmaculada arteaga Batchor

We talked to Inmaculada Arteaga, founder of Batchor about improving software and application images and this is what she said about it.

First of all, how are you and your family doing in these COVID-19 times? 

Inmaculada Arteaga: We are all doing fine thanks! We are healthy which is what matters most.

Tell us about you, your career, and how you founded Batchor.

Inmaculada Arteaga: I am 31 years old (born in 1990) and have always been quite adventurous in all aspects and this I think has developed into going into entrepreneurship. I studied visual communications and journalism in Spain and got the opportunity to study abroad for a couple of years so I lived in Australia, the USA, and France during my University years. That allowed me to travel a lot and meet people from all cultures and discover new ways of looking at life. I think this has had a major impact on my adult personality.

After Uni I started my career in Spain at a marketing agency managing videos and afterward at a tourism agency. But after a few years, I felt the need to do something on my own to be able to change a bit the way things are done and try to improve it. That’s why I decided to start a business master’s and start my first project which mixed photography and tourism. From this project, we (my associate which is the CTO, and me) discover there was a need to make the photo editing process more efficient especially for companies.

We had this idea in our minds but were focused on the tourism project. So, when the Covid crisis exploded we didn’t doubt, it was time to go ahead and make out of a crisis an opportunity and pivoted projects and started developing Batchor.

How does Batchor innovate? 

Inmaculada Arteaga: Batchor is a Saas software that offers an end to end solution for digital platforms (e-commerce, marketplaces, digital media…) for the photo editing process. Achieving an enhanced image style for platforms without consuming extra resources. It makes any visual personalization of the image easier and faster than traditional photo editing software.

How the coronavirus pandemic affects your business and how are you coping?

Inmaculada Arteaga: Well it impacted 100% of our tourism project which was a platform that offered photoshoots for travelers, but we adapted quickly and took the opportunity to focus on software for e-commerce which is highly growing market.

Did you have to make difficult choices and what are the lessons learned?

Inmaculada Arteaga: We did have to make a major choice which was changing completely our business model, product, and market. From B2C to B2B and from a transactional service to a subscription software (SAAS) therefore we had to change our focus on marketing to focus on technology. But at the same time, we felt that it was natural to do it and we felt even more prepared to deal with the new model than the old one.

How do you deal with stress and anxiety?

Inmaculada Arteaga: Back in 2016 when I started on the startup ecosystem I was very bad at handling stress but since I was super motivated and it was the beginning everything was exciting and new and I could go hours and hours working and not acknowledging that I was having stress peaks. Today, 5 years later I have learned to separate professional life from personal life and the time I invest in each area and try to focus and think I’m each moment on what I am doing. I have learned that It is so important to have personal space and time and that schedule and organizing your time is much more efficient and healthy than working desperately 24/7. So I have pretty much-made entrepreneurship my profession.

Who are your competitors? And how do you plan to stay in the game?

Inmaculada Arteaga: We consider that we have to kind of competitors: Content Delivery Networks (CDN) like Cloudinary that focus on technical optimization of the images for web but doesn’t cover the visual enhancement (that helps e-commerce convert more) and traditional editing software like adobe which are great for personalization but consume much more time in processing images.

Your final thoughts?

Inmaculada Arteaga: We are a young startup formed by 6 experienced professionals. Our project is relatively new but more than half of the team has already been through a startup failure from which we have learned and reconstructed ourselves into having a much clearer idea of do’s and dont’s when starting up a company.

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