INNOVATORS VS COVID 19

Your Newspaper – Now On TV

Published

3 years ago

01/31/2021

Kokou Adzo

We talked to Itay Rubinstein of AudioDots about the automatic text-to-speech solution that turns print publications into mobile audio and the following is what he said about it.

First of all, how are you and your family doing in these COVID-19 times?

Itay Rubinstein: Adapting to a new routine.

Tell us about you, your career, how you founded AudioDots.

Itay Rubinstein: A veteran of the adtech and media industry. After millions of dollars in sales, I have decided to pioneer the digital audio domain as a novel medium for content and advertising.

How does AudioDots innovate?

Itay Rubinstein: AudioDots creates a unique audiovisual experience over connected TV, streaming audio – automatically generated from news articles – and interlacing it with motion graphics and visual assets to a cohesive video experience. The video is streamed over OTT and smart TV apps owned by news publishers.

This gains them an initial footprint in the high CPM, high retention domain of connected TV.

Further, AudioDots improves on existing TTS services by a pre-processing layer – generating contextual narration dynamics. Eventually, each publisher will benefit from a unique character and tone, reinforcing its brand and consumer loyalty.

What is your main value proposition?

Itay Rubinstein: At Audio Dots, we bridge the gap between news publishers and their audience while creating a connected TV channel for news brands.

We have set an aim to drive growth for news publications, so we provide them a new presence on Smart TVs. This new and unique medium offer combination of high consumer engagement and growing demand from programmatic delivery platforms.

How the coronavirus pandemic affects your business, and how are you coping?

Itay Rubinstein: Covid allowed us to focus on innovation.

Did you have to make difficult choices, and what are the lessons learned?

Itay Rubinstein: Covid decreased news business creation through conferences and travel and changed the advertising industry’s scope. The current situation has made it necessary to adopt new work methods, such as remote work. Due to the shift in the way we work, it is imperative to find new ways of facilitating this change. There is no better change than one that creates new benefits. In these times, the importance of adaptation to change becomes more relevant.