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Jacob Jacquet REZI

Jacob Jacquet, founder of Rezi tells us about their focus on creating a resume within the bounds of best resume practices.

First of all, how are you and your family doing in these COVID-19 times?

Jacob Jacquet: I’m great and my family is doing just fine, thank you.

Tell us about you, your career, and how you founded Rezi.

Jacob Jacquet: I am the CEO of Rezi. Originally, I am from Wisconsin a midwestern state in the United States of America. These days, I am living in Seoul, South Korea, where I lead operations of my company Rezi. Prior to moving to South Korea, I was a student at the University of Wisconsin – Madison.

I started Rezi when I was 22 after graduating from the University of Wisconsin-Madison. While in college, my major with economics with a focus on mathematics. While I admit I was not a diligent student, economics has given me a deep understanding of the organizational relationships between companies, industries, and the global economy as a whole. I am fascinated by the role that innovation plays in competition.

Interestingly, I never had much of a professional career. I started my first company at 19, and sold it when I was 21 – I think as a result, that experience made me fall in love with innovating rather than working for someone else. I came to Korea in November 2016, at the age of 23, after making the decision to global Rezi to Korean markets. South Korea is the perfect global market for Rezi. Here is why – just after China and India, South Korea is the 3rd largest English market in the world. Incredible focus and importance are placed on secondary education, and English learning, however, the job market is unable to support young job seekers.

As a result, unemployment is the highest it has been in the past two decades with little end in sight. The government spends tens of billions of dollars to fight the growing crisis, unfortunately, such government-sponsored programs fail to address the underlying causes of the crisis. At the same time, we are seeing global companies take their first steps into South Korea to offer new products to Korean consumers – companies that depend on bilingual, young talent.

How does Rezi innovate?

Jacob Jacquet: Love this question since a resume is so boring and despite the endless amount of resume builders, they are all quite uninspiring themselves. Innovation starts with knowing what to build and why – for Rezi that means our focus is on creating a resume within the bounds of best resume practices. From here, our challenge is to build and design the right features to guide users towards the goal; a perfect resume. Going deeper, we’re able to create fantastically innovative tools by keeping up to date with the latest tech developments. I have to mention the impact of the GPT-3 language model on Rezi! The ability to generate text at a human-level fluency gives Rezi incredible capabilities like generating unique resume bullet points and whole cover letters.

How the coronavirus pandemic affects your business and how are you coping?

Jacob Jacquet: We launched the Rezi software in October of 2019 so we’ve almost always operated within COVID. However, we’ve grown continuously – both revenue and users. We’ve also been able to close a seed round in March 2021 so we’re excited about the rest of this year.

Did you have to make difficult choices and what are the lessons learned?

Jacob Jacquet: The most difficult choices I’ve had to make, manage, and execute would be related to closing our most recent fundraising round. This was the first time to manage the process myself so the console of advisors and other trusted professionals was helpful to patch the gaps created by my inexperience. As far as operating the company, it’s been pretty easy sailing.

What specific tools, software, and management skills are you using to navigate this crisis?

Jacob Jacquet: Rezi is a three-person company so everyone knows exactly what they have to do without too much managing. However, we do share memes with Slack!

Who are your competitors? And how do you plan to stay in the game?

Jacob Jacquet: Our main competitors such as and do an incredible job with SEO. We’re so far behind on that. Solely from a product perspective, we are so far ahead of them. This question circles back to the innovation question in the beginning – focus on our core value, launch features quickly, make sure users have an incredible experience. But of course, building a company is more than SEO, or just the software, at this point it’s clear that our team is uniquely talented to build a company like Rezi. In the future, when we introduce new revenue models, our competitors will change too. Let’s see if we’ll be as confident then!

Your final thoughts?

Jacob Jacquet: It’s 11:31 AM on March 17th, the day after a mediocre Producthunt launch of our new AI Cover Letter builder. Time to go for lunch and discuss what we can improve for next time!

Your website?

Kossi Adzo is the editor and author of He is software engineer. Innovation, Businesses and companies are his passion. He filled several patents in IT & Communication technologies. He manages the technical operations at

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