We talked to Jacob S of BusinessPortraits.ca on helping clients develop their concepts and create content that matches their brand and here is what he said about it.
First of all, how are you and your family doing in these COVID-19 times?
Jacob S: We are alright, things have certainly been tricky, and there has been quite an adjustment. However, we have been very fortunate in keeping safe and healthy,
Tell us about you, your career, how you founded BusinessPortraits.ca.
Jacob S: I am a Toronto-based business portrait photographer. I have been in the photography industry for over 25 years. The last 20 have been spent in the commercial sector, creating campaigns for a wide variety of industries.
During a conversation with an art director years back, I understood that there was a distinct need for high-quality on-demand corporate headshot photography that was entirely unmet in the Canadian market. So, I set out to start BusinessPortraits.ca, on-location services.
How does BusinessPortraits.ca innovate?
Jacob S: We bring big business high-end quality photography services to small business marketing. This enables local small businesses to compete with their multinational competitors, giving our local entrepreneurs the eye-catching modern advertising consumers know and trust.
Not only have we made it financially accessible, but we have also made it convenient. We designed and engineered our own equipment so we can produce studio-quality portraits in virtually any space. This has enabled us to come to our busy clients and to work with their schedules.
How does the coronavirus pandemic affect your business finances?
Jacob S: Since March of 2020, we have been spending much more time and money on sanitation services to ensure we keep our employees and customers safe.
Did you have to make difficult choices regarding human resources, and what are the lessons learned?
Jacob S: Yes, regardless of the uncertain financial outlook, we decided to keep all of our employees and contractors on standard pay. Those we work with are like family, and we believe in standing by them despite hardships.
How did your customer relationship management evolve? Do you use any specific tools to be efficient?
Jacob S: We have had to become more transparent about managing risks and what we are doing to keep everyone safe and healthy to put our clients at ease. Our business model and client management and booking system were online based before the pandemic, so there was very little that had to be adjusted on that front.
Did you benefit from any government grants, and did that help keep your business afloat?
Jacob S: We received support from a Canadian support program that allowed us to maintain our business’s status quo and our relationship with our employees and contractors.
Your final thoughts?
Jacob S: We at BusinessPortraits.ca are committed to ensuring the health and safety of our customers, their family, and our staff at all of the locations we will be providing service to. As always, we stand by our stringent world-class methods in conducting our business portrait sessions.
We are committed to providing the best service possible and helping our customers put their best foot forward during this uncertain time.
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