We talked to Jakob Ashtar of AUDIOALGORITHMS.COM about signal processing applications, and he had the following to say:-
First of all, how are you and your family doing in these COVID-19 times?
Jakob Ashtar: We are doing well and taking the necessary precautions to minimize the risk of getting sick.
Tell us about you, your career, how you founded AUDIOALGORITHMS.COM.
Jakob Ashtar: I founded AUDIOALGORITHMS.COM in 2010 to service companies in the U.S., Asia, Europe, and the Middle East. Our core expertise is in designing and implementing signal processing algorithms. Typically our work revolves around audio and video signal processing, sometimes biomedical signal processing. We have a lot of experience with VoIP and real-time communication applications. Our team spans deep and wide. We cover the most popular technologies and platforms from the web, desktop, mobile to embedded platforms. I can say with 99% confidence that we can deliver almost anything as long as it’s technically possible. We have delivered software to companies like Bose, PolyCom, Panasonic, BlueJeans Network, Walmart, and Home Depot. We have also delivered highly advanced biomedical DSP algorithms to projects in the U.S. Navy and clients who participated in Qualcomm’s XPRIZE competition.
How does AUDIOALGORITHMS.COM innovate?
Jakob Ashtar: We have one of the best data over audio solutions on the market. It’s called USONIQ, and it enables stakeholders in the media & entertainment industry to turn media into actual communication channels that can transport digital content and facilitate payments. A song can literally be turned into a Point of Sale with our solution. Our solution supports the transport of content to thousands of mobile phones, payment transactions, and audience insights simply by using audio. If you think about how audio is present in many different physical spaces, you’ll start to realize this amazing technology’s potential.
How the coronavirus pandemic affects your business, and how are you coping?
Jakob Ashtar: We organized ourselves as a distributed team from the very beginning, so we have not experienced any negative impact. Our reputation as a reliable business partner and our ability to deliver quality solutions on time and on (or under) budget has allowed us to experience continued growth and success.
Did you have to make difficult choices, and what are the lessons learned?
Jakob Ashtar: I am very careful when it comes to business decisions. Even after 10 years of operation, I’m lucky to be able to say that I haven’t made a decision that I later regretted.
How do you deal with stress and anxiety?
Jakob Ashtar: You have to block out time in your day where you take care of yourself, or else you’ll quickly burn out. I take out blocks of time for exercise and eating a healthy meal.
Who are your competitors? And how do you plan to stay in the game?
Jakob Ashtar: We have plenty of competitors. The thing that makes us stand out is our ability to deliver on time and on budget. I have made a point of only hiring top engineers and keeping my company small so that quality doesn’t evaporate. I know from personal experience how big companies operate and I am intentionally avoiding going down that path of sacrificing quality for growth. I’m comfortable with the way things operate now, and so are my customers. At the end of the day, the only thing that matters is how happy your customers are.
Your final thoughts?
Jakob Ashtar: I hope that 2021 will be a more positive year than 2020.
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