James Bernstein, CEO and co-founder of Eniware tells us how to maintain safety in surgery through sterilization.
First of all, how are you and your family doing in these COVID-19 times?
James Bernstein: We are fine. We are following all of the public health measures.
Tell us about you, your career, and how you founded Eniware.
James Bernstein: I am a surgeon turned serial entrepreneur. I have built a series of successful companies focused on improving the health of vast numbers of people, including General Health, Informax, and Noxilizer. Eniware was founded eight years ago to commercialize a portable surgical instrument sterilizer that uses no electricity, heat, or water.
How does Eniware innovate?
James Bernstein: We took an FDA cleared technology, nitrogen dioxide gas, as a sterilant and created a unique solution to make it totally power-independent and able to be transported by air. It is safe, effective, reliable, easy to use, and inexpensive.
How the coronavirus pandemic affects your business, and how are you coping?
James Bernstein: Increased awareness of the importance of contagion and infection control creates a more receptive audience.
Supply chain interruptions, travel restrictions, and hospital systems’ stress have pointed up and spotlighted the absence of a healthcare ecosystem in parts of the developing world. It has almost frozen investors. This means we have to slow down our development and market launch
Did you have to make difficult choices, and what are the lessons learned?
James Bernstein: When you have a critically needed innovation that beneficially impacts millions of people’s lives, slowing down challenges you at both business and personal levels.
What specific tools, software, and management skills are you using to navigate this crisis?
James Bernstein: Dramatically increased teleconferencing (Zoom, Teams). We also worked from home and maintained a skeleton team.
Who are your competitors? And how do you plan to stay in the game?
James Bernstein: We have no real competitors. We will stay in the game by practicing extreme austerity.
Your final thoughts?
James Bernstein: We all have learned from collective adversity. Resilience and psychological strength become very important
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