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Jared Huke of Daito Tells Us How the Consulting and Design Firm has Embraced Flexibility in the COVID-19 Era

kokou adzo



Jared Huke Daito

First of all, how are you and your family doing in these COVID-19 times? 

Jared Huke: We are dealing as I suppose we all are. There is a huge opportunity to get remote learning out of the train wreck it is today, which has added a lot of stress to the work from home environment. We do consider ourselves lucky, all things considered. 

Tell us about you, your career, how you founded Daito 

Jared Huke: My career was a wild journey that spanned from Texas to Sweden to Vietnam to China. All the experience I gained a long way has colored the company that has grown up around me. After working for a few years in Houston, Tx, I found a way to channel my love of sustainability, technology, and energy into a job, and thus Daito was born. 

How does Daito innovate? 

Jared Huke: We tackle the hardest problems in the energy from the digital transformation of traditional companies to big data and AI to next generation technologies that have yet to come to market. 

Daito Design

How the coronavirus pandemic affects your business, and how are you coping?

Jared Huke: Each day is a new adventure. So far, so good. Since day one, we are 100% virtual company, and that has given us flexibility and natural muscle memory for remote creative work. It hasn’t been without some challenges, but overall it has been more of an impact on our clients than us. 

Did you have to make difficult choices, and what are the lessons learned?

Jared Huke: There are a lot of lessons. One that caught me off guard is how impactful people’s private lives can have on the day to day of our company. For instance, if one of our team has a roommate that doesn’t take COVID seriously, that can affect our team and our clients. 

How do you deal with stress and anxiety? How do you project yourself and Daito in the future?

Jared Huke: My wife and kids are my center. They are also the source of much of my stress – school in particular – has been a challenge. I also practice Aikido when I have time. The breathing and training help to keep me young and flexible – mentally and physically. 

Who are your competitors? And how do you plan to stay in the game?

Jared Huke: I have thought a lot about this in recent weeks. I think with the startup fetishizing the modern business world has, fast rapid growth is the only kind that matters. They are growing like a weed, fast and everywhere. While that is impressive for the weed, the rest of us aren’t always thrilled to see. Oaks grow a bit slower for sure, but their roots go deep, and they tend to last. We are seeing a major shift in the way clients are managing their relationships with agencies. They are looking for ones that are continuing to add value and work with them – in fact, enable them – to survive these challenges. We are a small data point, but it is how we see the world today. Never sacrifice trust, sincerity, and value for our clients. 

Your final thoughts

Jared Huke: We are in a season of change. In so many ways, we have just started this change as a planet. Who knows how it will end? It will be a different world on the other side. 

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Kokou Adzo is the editor and author of He is passionate about business and tech, and brings you the latest Startup news and information. He graduated from university of Siena (Italy) and Rennes (France) in Communications and Political Science with a Master's Degree. He manages the editorial operations at

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