First of all, how are you and your family doing in these COVID-19 times?
Jared Mandel: We are doing well. Everyone is taking the health and safety guidelines seriously, limiting our physical, social interactions, and maintaining safe physical distancing, mask-wearing, and handwashing to help prevent the spread of the virus.
Tell us about you, your career, how you founded DocBright.
Jared Mandel: Prior to the COVID-19 pandemic, we had the goal of innovating healthcare. Specifically, we wanted to make it more convenient and affordable for patients to get telehealthcare for dermatology. We wanted to make it more efficient and effective for dermatology providers to render that care remotely. We believe and are now proving that the best way to do this is with asynchronous, store-and-forward telehealth. Once the COVID-19 pandemic hit in March, the need for telehealth services became more prominent than ever before, so we accelerated our launch timeline and went live to the public in April. Since then, we have treated nearly 800 highly satisfied dermatology patients remotely through our platform, and our providers have earned thousands of dollars in additional income.
How does DocBright innovate?
Jared Mandel: DocBright has innovated by creating a two-sided platform that benefits both patients and providers. It allows patients to submit dermatology symptoms and photos through our secure platform, from wherever they are. Their submission, or medical case, is then matched with a dermatology provider in their state who uses our platform to securely review their dermatology case and provide a diagnosis, treatment plan, and prescriptions, all within 24 hours. We’ve created a simple, secure, and affordable way to get remote dermatology care for patients. For providers, we’ve provided a highly efficient platform for communicating with patients to provide them with top-quality care, saving them time while improving patient care and outcomes and allowing them to earn additional income each month.
How the coronavirus pandemic affects your business, and how are you coping?
Jared Mandel: The pandemic has been a driver and catalyst for our business. It has shed light on the many uses and benefits of telehealth services and allows patients to become more comfortable with the idea of remote telehealthcare.
Did you have to make difficult choices, and what are the lessons learned?
Jared Mandel: As I am sure of any startup, there are many difficult choices we have to make on a daily basis. The main lessons we learned early on are to always listen to your customers. For us, our customers are our patients and providers. If you listen to your customers, do what is right, and focus on providing the best experience possible, success will likely follow.
How do you deal with stress and anxiety? How do you project yourself and DocBright in the future?
Jared Mandel: The best way we can deal with stress and anxiety is to take time to understand any problems we may face, take a step back to think clearly about how the problem we are facing stacks up against the dozens of other daily tasks on our plate, and competently prioritize everything we need to address.
Who are your competitors? And how do you plan to stay in the game?
Jared Mandel: Our competitors are made up of other telehealth platforms that offer teledermatology services to patients. The list of competitors in the space grows each and every day. We plan to stay in the game by staying focused on our original mission statements, which were:
For providers: our mission was to help dermatologists continue to care for your patients during COVID-19 lockdowns.
For patients: our mission was to ensure your continuity of care from the safety of your home by offering the most convenient, efficient, personal, simple, and affordable telehealth option for dermatology.
Beyond our mission, we plan to stay in the game by being the best option for dermatology telehealth, with the highest patient satisfaction rates and the best patient outcomes. This all comes back to listening to your customers and doing what is right.
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