We talked to Jasper Faurby, founder of Filecamp, about the management of digital assets and this is what he said about it.
Tell us about you, your career, and how you founded Filecamp.
Jasper Faurby: It all goes back to my career as a graphic designer, where I worked for various marketing and advertising agencies in and around Copenhagen, Denmark. This was before Dropbox, Google Drive, and other simple file sharing solutions, so sharing files and receiving feedback on artwork was a pain, especially if you worked with a lot of stakeholders. Working as a graphic designer, you send large files back and forth all the time – between the marketing executive, the print shop, and the compliance department. Often the files were too large for email, so you had to rely on FTP servers to send files back and forth. Even today, Gmail only allows you to send files 25 MB or smaller.
Back around 2010, I shared my frustration with an old friend and programmer on how complicated sharing files was. There were some complex enterprise Digital Asset Management systems targeted at large enterprises on the market at the time. Emerging low-cost file sharing solutions were starting to appear such as Dropbox and Google Drive. But these simple solutions were aimed at consumers, not businesses. We decided to create our solution that could fill the gap between large enterprise DAM solutions and free consumer-oriented file-sharing solutions.
We wanted to be the solution for enterprise clients from freelancers to large international publishers, and anyone in between. We set out to build a software solution that met the needs of businesses of all sizes, while also being affordable no matter your budget. This was the beginning of Filecamp.
We quickly started to grow as a lot of clients, including major international brands, saw the value we offered and signed up. Many of our early customers are still with us today and we continue to add new features, while we still continue to focus on making file sharing easier and more secure.
How does Filecamp innovate?
Jasper Faurby: We get a lot of feedback and feature requests from our customers daily. While finding it very important to listen to our customers’ requests, we also find it essential to keep our platform simple and easy to use for both big and small businesses. Thus, we work a lot on how to implement individual needs and still be a good solution for the majority of our customers.
How does the coronavirus pandemic affect your business finances?
Jasper Faurby: Thankfully, we are doing fine and even benefitting from these unfortunate times due to people working more remotely than before.
Of course, we feel the struggle among our clients, such as small businesses, travel agencies, airlines, etc. We do what we can to support them and remote work in general by offering a 6 month extended trial period. This has been a huge success and many of the companies accepting the extended trial period have now signed up on paid plans – even before the trial period expired. We have been very happy to offer our customers this solution and contribute to making work from home easier in these tough times.
Did you have to make difficult choices regarding human resources and what are the lessons learned?
Jasper Faurby: Again, we benefited from being 100% remote even before the pandemic, so not much has changed there.
Your final thoughts?
Jasper Faurby: I think the pandemic will change the way businesses work and hire employees. It will be more normal to work remotely, and all tools that support this movement will thrive. This is also why we keep optimizing Filecamp with new features and tools to reach further out because we see an increased need for good and secure solutions for remote work.
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