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EcoNiLi Battery, Inc Growing Even Without Investors During the Pandemic 

jean pierre fumey



Jayden Goh EcoNiLi Battery

We talked to Jayden Goh of EcoNiLi Battery about global lithium-ion battery recycling, and he had the following to say:-

First of all, how are you and your family doing in these COVID-19 times? 

Jayden Goh: Everybody is healthy and keeping the social distance the maximum that is possible. There is no instruction manual for how to feel at these times, and we know this causes stress for everybody. My list of worries — like yours I’m sure — is very long: from my own children, family, friends, to the safety of you, my colleagues, to those who are already sick, and to the harm that will be caused by the economic crisis across our communities.

Tell us about you, your career, how you founded EcoNiLi Battery.

Jayden Goh: I have been working for seven years as the CEO at Taisen Recycling company in China. Before starting the work at Taisen, I was the CEO of 2 commercial B2B and retail operations. At the moment, I’m the President and CEO at EcoNiLi Battery, Inc

Together have formed a group of Companies in Asia and China to provide full recycling services for all sorts of used lithium-ion batteries, NiCd, NiMH, and the recovery of battery raw materials from scrap lithium-ion batteries, shredded lithium-ion batteries, black powder, cathode/electrodes foils extracted from the lithium-ion battery cells.

Our group is composed of the Preference Group from Malaysia, Anhua Taisen Recycling Technology from China, Joogshin Ind. Co. Ltd from South Korea, and EcoNiLi Battery, Inc operating in Indonesia, Malaysia, at the moment, expanding through Asia and Europe. 

How does EcoNiLi Battery innovate? 

Jayden Goh: We are the number 1 global lithium-ion battery recycling company offering the most economical and sustainable solutions for spent lithium-ion batteries. We provide 360º waste lithium-ion battery solutions that approach the waste collection, packaging process, logistics, and recycling. EcoNiLi Battery, Inc. and partners have vast know-how for LIB recycling. Our supply chain relationships’ strength allows us to create central hubs, first in Asia, then in Europe to ensure the most sustainable and economical end-of-life solutions for waste LIB. 

With more than 10 years experience in the lithium-ion battery recycling our company is the best solution for any person or company interested in the battery recycling business. We have a team of experts ready to promptly provide high-quality services and the ultimate recycling technology from China.

Beyond the recycling services, those companies interested in starting as a recycling company can acquire lithium-ion battery recycling equipment installed in 14 days! Our price is the best and most competitive in the global market. We offer to buy back guarantee for the Black Powder produced with the equipment that we sell. Black Powder, Aluminum and Copper, are the battery materials made from the recycling equipment that we sell. 

At our facilities, we have hydrometallurgy recycling plant that is able to extract the lithium from the black mass-produced by our global recycling companies suppliers.

How the coronavirus pandemic affects your business, and how are you coping?

Jayden Goh: Much of the essential work can not be done from home. Some countries were we are such as Malaysia, Indonesia and China were in lockdown for 3 months, and we stopped most of the activities on site. We’ve implemented a series of preventative health measures for employees and contractors at our sites around the world — everything from increasing the frequency and intensity of cleaning to adjusting our practices in fulfilment centres to ensure the recommended social distancing guidelines. We are meeting online every day, working to identify additional ways to improve on these measures. The logistic costs have increased too much due to the pandemic, the number of vessels and containers available have decreased. So our strategy is to increase the volume per shipping to cut logistic costs.

Did you have to make difficult choices, and what are the lessons learned?

Jayden Goh: For sure. Since the beginning of the pandemic, we felt the crisis in the market, since people started to work from home and many companies closed the doors. We were looking for investment at the beginning of 2020. With the pandemic, investing started to be very risky, so we decided to prioritize EcoNiLi Battery, Inc. without investors. How we did that? First, I made a seed investment by myself; second, our company focused more on sales to build working capital.

How do you deal with stress and anxiety?

Jayden Goh: During this period of stress and turmoil my own time and thinking is now wholly focused on the pandemic and on how EcoNiLi can best play its role in the battery recycling industry. I want you to know EcoNiLi will continue to do its part, and we won’t stop looking for new opportunities. I threw away all my stress and anxiety by focusing on doing my best to increase our battery recycling volume to make up for the pandemic’s losses.

Who are your competitors? And how do you plan to stay in the game?

Jayden Goh: Our company does not have direct competitors. The race just really starts to be considered by EcoNiLi Battery Inc when it concerns to our global market. Our single local competitor in Malaysia is Sungeel High Tech company, where they only operate locally to supply the Samsung SDI. The Sungeel High Tech company also has an operation in Korea. It is showing slight growth in overseas countries as a global company. But their capacity and products/services diversification are not relevant if compared to EcoNiLi Battery Inc.

The same comparative analysis of Sungeel High Tech we do for TES AMM company from Singapore, which also has operations in overseas countries but not with the same capacity and products/services diversifications to offer a complete solution for the Lithium-ion batteries recycling and reuse.

Umicore, Glencore (Xtrata), and the Retrieve USA are big companies focused on different products such as battery raw materials production. EcoNiLi Battery Inc is ready to offer cheaper, sustainable, competitive, and global solutions to all sorts of spent lithium-ion batteries.

Your final thoughts?

Jayden Goh: Across the world, people are feeling the economic effects of this crisis, and I’m sad to tell you I predict things are going to get worse before they get better. Please take care of yourself and your loved ones. I know that we’re going to get through this, together.

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Jean-Pierre is a polyglot communication specialist, freelance journalist, and writer for with over two decades of experience in media and public relations. He creates engaging content, manages communication campaigns, and attends conferences to stay up-to-date with the latest trends. He brings his wealth of experience and expertise to provide insightful analysis and engaging content for's audience.

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