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Take Control of Your Own Life

kokou adzo



Jeppe Søgaard Bering & Søgaard

We talked to Jeppe Søgaard of Bering & Søgaard on how to dream BIG and earn what you want and he had the following to say about it.

First of all, how are you and your family doing in these COVID-19 times? 

Jeppe Søgaard: Fantastic. The best opportunities are always in crisis.

Tell us about you, your career, how you founded Bering & Søgaard.

Jeppe Søgaard: I quit my job in 2016 to pursue a coaching dream with my friend Kasper Bering, and since that day, things have just been going up!

How does Bering & Søgaard innovate? 

Jeppe Søgaard: By thinking and using our imagination.

How the coronavirus pandemic affects your business, and how are you coping?

Jeppe Søgaard: In a positive way – more online customers and a bigger audience.

Did you have to make difficult choices, and what are the lessons learned?

Jeppe Søgaard: Don’t let circumstances dictate your life – choose from your heart.

How do you deal with stress and anxiety?

Jeppe Søgaard: Don’t have it. Why should I when I can think of happiness, joy, and inner calmness?

Who are your competitors? And how do you plan to stay in the game?

Jeppe Søgaard: Amateurs compete – Professionals create.

Your final thoughts?

Jeppe Søgaard: Follow your dream!

Your website?

Kokou Adzo is the editor and author of He is passionate about business and tech, and brings you the latest Startup news and information. He graduated from university of Siena (Italy) and Rennes (France) in Communications and Political Science with a Master's Degree. He manages the editorial operations at

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